Born and raised in KSA, Ema gained the cultural essence of the GCC and MENA starting from a young age, then she worked in many domains like finances, business, economy, real estate, smart home automation, fitness, fashion, education, ecommerce, F&B, and health care; as well as a few different markets, one of which is working as a full time marketing executive in a University in India.

Now based in Lisbon, she’s an entrepreneur and a Performance Marketing Leader and a content creator for 15+ years, with massive budget spent on ads in the last few years across different industries, markets & advertising platforms worldwide.​

Ema’s experience extends from sales, business operation, management, content writing, SEO, marketing strategy, PPC campaigns, PPC ads, localization, and report writing. Interested in business development, branding, product/market fit, Big e-commerce catalog, and growth hacking.​