MBA holder, Computer Science graduate, and has been working since 2010.

Her experience extends from sales, business operation, management, content writing, SEO, marketing strategy, PPC campaigns, PPC ads, localization, and report writing. Interested in business development, branding, product/market fit, big e-commerce catalogs, and growth hacking.

Born and raised in KSA, Eman gained the cultural essence of the GCC and MENA starting from a young age, then she worked in many domains like finances, business, economy, real estate, smart home automation, fitness, fashion, education, ecommerce, F&B, and health care; as well as a few different markets, one of which is working as a full time marketing executive in a University in India.

An entrepreneur, enthusiastic learner, however continuously developing with self-motivation. Passionate about traveling, swimming, literature, the money market, philosophy, business, wellbeing & women’s rights. Workaholic and has no tolerance for ad-typos.

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Heba Wafik is a Brand Manager and Art Director with over 13+ years of experience helping brands build strong visual identities and meaningful customer experiences across Saudi Arabia and the GCC.

Her expertise spans creative direction, branding, visual identity systems, brand strategy, art direction, typography, campaign development, digital marketing design, social media, web design, print production, presentation design, and corporate communications. She specializes in translating business objectives into cohesive visual solutions that strengthen brand recognition and create lasting impact across diverse industries including construction, real estate, technology, food delivery, and corporate services, leading creative projects from concept to execution while ensuring consistency across every brand touchpoint.

She is passionate about brand building, visual storytelling, creative leadership, and developing design systems that bring clarity, consistency, and personality to brands. Her approach combines strategic thinking with meticulous attention to detail, allowing her to create work that is both visually compelling and commercially effective.

Believing that great design is more than aesthetics, Heba focuses on crafting brand experiences that communicate purpose, build trust, and leave a lasting impression.

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