Everyone does campinat andpaid campaigns on Facebook and Google,and you as an employer can easily create a paid campaign on Google and Facebook, but how do you know your campaign is successful? The answer is: measure the result. If you can measure the results of the campaign by saying that the cost of a single sale is equal to that or the cost of a led is equal to that, this campaign is successful.
Better yet, find out the price of a led from each campin in each ad channel you pay for. Your final report after the disbursement of funds contains: the number of LEEDS from each channel – the cost of the led from each channel – the type of customers who have made the led from each channel in terms of gender, age and place if you are advertising in several places.
Here are the most important points to check before the ad campaign is made:
1. Correct tracking settings
You need to know where each hand came from to know the cost of the led from each of the ad channels, for example: the led from Facebook costs me like this – the led from Instagram costs me like this – the led from Google costs me like this . Etc
2. Design and the language of dialogue
The dialogue language on the page must be well prepared to communicate with the target customer in a decent way.
The design must be suitable for mobile and computer without technical problems or design that does not show the entire page or does not support Arabic, for example
3. Page link
The armpit of the page should be easy to read and indicate the subject on the same page.
Don't forget to add tracking tools to Facebook UTMs ads, which are ad tracking tools to appear in Google analytics.
For example: If the page link:
4. General impression
The overall impression of the page is one of the most important factors that make customers register with you, ask yourself:
– Does the ad look like a big company and trust or is it "a hobby job".
– Is the page affiliated with a real company's website or is it Google Form to collect data?
– Is there a logo for the company and information about it or does all the information seem fabricated?