The mistakes we make during the marketing process are more common than we think, and repeating these small and innocent mistakes, over and over again, affects the long term with the same brunt of more severe errors.
It is important to maintain a good marketing practice and operate under a well-planned plan for your project. The first step towards achieving this is to learn all these mistakes, which will determine whether you are on the right track.
Here are the 40 most famous mistakes you make while working on the marketing process, which you should avoid falling into altogether.
1.Not knowing what kind of marketing your business/project needs
This error can be made while using any online marketing outlet such as SEO, communication platforms, email, and paid ads. The primary goal is to help you launch direct electronic marketing efforts that contribute to your project.
If you're new to marketing, unsure what the starting point is, here's a comprehensive guide to help you with everything you need to know about marketing.
2. Lack of proper research on your project
Skipping a market-friendly search is one of the most common mistakes made by employers.
Good marketing research tells you:
- Help raise your brand's position in the labor market and create unique value.
- Save time and money by anticipating the impact of promotions and products even before launching a promotional campaign.
- Identify ideas that consumers don't respond well to before they spend money on implementing these ideas.
So do your best, and invest some time in researching and testing your products within the market.
3. Putting incorrect hypotheses
As a private entrepreneur, you may drift behind the premise that you know what your customers need, their favorite things, their loyalty to your products, and you may be drawn to the premise that you are the best producer on the market.
Remember you can't read ideas!
Search for market requirements surrounding your product, and do a survey on what your customers love and don't like about your brand, products, and services.
Ask for customer opinion and engage in a social listening process by making polling and search tools available, and analyze results to identify common trends and things, which can be used to keep your brand renewed and renewed.
4. Neglect the marketing process and keep it away from your project
Some private business owners neglect the marketing process and do not guarantee it as an important step at the beginning of the establishment of their projects, but decide to include the marketing process later in the life of the project.
Here are some examples of misconceptions in the marketing process:
- Follow traditional old ideas that are not in keeping with the technological age, and rely on marketing through "gossip".
- Belief that the marketing process = the use of social media.
- The belief that social media is not suitable for targeting the target group or project type.
In fact, the marketing process can change your project model if you include it in your plans in the early stages of starting the project.
5. Brand inconsistency
The brand is not limited to the brand's logo!
Maintaining a visual pattern of colors, fonts and message helps create a stronger brand. However, the website, social media channels, and every element of your project is the brand's vital system.
Make sure you have a full account of information on each electronic platform that includes brand graphics, phone number, and contact information. Don't forget to link websites, write a proper description, and biography.
All these elements give confidence to your brand followers!
6. Neglecting the good design of your website
One of the most common mistakes during the marketing process neglected by companies is a lack of interest in their websites, or a website that the user cannot easily use.
So, if you're looking for excellence between competitors and prosperity in today's online world, you should have an easy-to-use website. Your website should provide the information a customer needs, and don't forget that the site is easy to use with a mobile phone either.
7. Targeting everyone
Who is the target audience of your marketing campaigns?
If your answer is "everyone", if you keep reading…
It's really a common misconception in the target audience of marketing campaigns. Targeting everyone in marketing campaigns means wasting your time, money, and efforts on people who are not interested in your brand.
The process of targeting the audience benefiting from your marketing campaign must be specific because you just need the "right" interaction so you can turn that interaction into customers.
Find your target audience and create fictional alternative characters based on information such as the examples shown:
- Buying habits
- Social status
Knowing your target audience's interests will identify many other details related to your project, and will provide you with quality data and relevant information.
8. Neglecting interaction on social media
If your target audience has an active social media presence, and you don't care about constantly viewing content on social media, then you're wasting a lot of money!
Social media gives you access to more people and reaps many benefits such as:
- Increase the availability and access of your brand among the public and gain their loyalty.
- Get interactions that are converted into customers.
- Save money spent on traditional marketing methods.
- Develop relationships and communicate with your customers.
Identify the right platform/platform that can suit your project type, by focusing on using social media platforms that your customers spend most of their time using, which will help your customers interact with the content you post about your project.
9. Lack of marketing strategy on social media platforms
What we always hear from our customers: We decided to join social media, set up an account, full of great content one day, and then disappear from the scene when you get too busy.
Do you do that, too?
When you have a marketing plan in the use of social media, you are guaranteed continuity, stability and planning for your project because it fills the following gaps:
- Setting goals
- Find out who your target audience is
- Cost budget
- Develop an action plan
- Investing time
- Identify teamwork
A achievable business strategy on social media will ensure pre-defined and measurable goals. It will allow these goals to be achieved and provide a good return on investment return.
Social media can become a waste of your money and time with your team if there is no marketing strategy, which can seriously hurt your image and reputation. The first step is to rely on experts to follow up on your electronic marketing strategy. Work with marketing experts, such as our outstanding team, to help you get the most out of your marketing campaign with the least effort possible.
10. Unsteady marketing efforts
Make sure you have the spirit and consistent content on all your social media accounts, ads, and all marketing efforts in general.
If you are experiencing your brand instability, you should hire a marketing specialist to build brands and help you reshape your company's image in the surrounding market.
Electronic marketing accounts effectively build a reputation over time through continuous presence. Remember, it is the slow and steady approach that achieves the goal.