After the spread of the Corona pandemic and with closures and social spacing everywhere, many employers were forced to turn their businesses online in order to keep up with the latest technical developments and to keep the business alive. Ninet% of these projects now own a website and sometimes the employer is not experienced enough to own a website _ except sales _ and little is known about the secrets of websites and treasures that they can gain from the analytics of their website.
So we've done a series of articles for business start-ups in this field to explain how to extract the treasures of your website and how to use it to develop your business, increase your sales, and the entrance to these treasures is to analyze your website using location tracking tools.
What does tracking site visitors mean?
Tracking site visitors is an analysis of everything about visitors, from their locations to how they found you, and what parts or properties they use most on your site: is it the blog part or the Marketplace, although the blog is what they like most… And other items that can help you analyze them in the development of your business.
The benefits of tracking website visitors
- Tracking visitors helps you get insights into your business development. You can better understand your audience, look at the publications they like, where they come from, and how they use your website.
- Opens up promising insights that you may have missed.
For example, you can find out which country or city your visitors belong to. This can help you deliver custom content or know which languages to translate your site.
- You can find out which blog post receives a large number of visits compared to other publications and then try to come up with similar topics to help your users.
- You can reveal the source they used to find your location.
For example: Did users search Google and then access your web page, or maybe they found your brand link mentioned on another site or platform… This way you can focus your marketing efforts or investments on successful channels.
The most popular web tracking tools
Google Analytics is the most popular free site tracking tool, collecting data from any website, whether you're a blog, e-commerce or even an app, with a code placed on these pages and providing reports and statistics on:
- Number of people who visited the site.
- The number of visitors visiting your site for the first time, and the number of periodic people (they visit the site constantly).
- Average time spent on site by visitor.
- Pages with the highest access rate.
- Keywords that attract visitors to your site.
- The number of users who came from ads and who came from other search sites.
- Geographical locations for visitors… and other data.
You will certainly only use the statistics that will benefit you in your work, so there is no need for too much data.
One of the things that you take on this tool that many users don't like is that it's a bit complicated in displaying data and not as smooth and structured as many other sites, yet the majority use it for being free and show you all the data and information you need about users.
This tool has a user interface that is very similar to google Analytics in terms of data view. But what distinguishes it from Google statistics is that visitor analysis reports are more detailed than Google.
This tool is distinguished from other location tracking tools for a number of reasons, including:
- The tool allows you to track each single visitor on the site to better understand your customer's on-site journey.
- You can add a conversation option to the site and then interact with your visitors from the Hitsteps control panel and the chat button shown on the site.
- You can track mailing list statistics.
Other features of the tool you'll know better when using it. If you have fewer than 1,000 visitors per month, you can use the free version of the tool, but it will provide limited features.
If you're having some issues with Google Analytics, this tool will be a great alternative. The team based on this tool does not even consider it as an alternative to Google statistics, but rather as a system for site management workers and their preparation for search engines andSEO marketing specialists.
If you don't want to give up using Google, you can link this tool to Google Analytics.
In addition to following the site's statistics, you can follow the following:
- Track ongoing ad campaigns on the site.
- Track and manage background links.
- You know how to arrange your pages in search results against your competitors.
Unlike Google Analytics, the data interface on this tool is simple and easy and enables you to easily read and absorb statistics. What distinguishes this tool most is that it gives you tips and instructions to improve your site's performance based on existing data. But unfortunately this tool is not free, subscription rates start at $5.
This tool is unlike previous tools, because it is primarily designed to serve content publishers and serve sites based primarily on written text content.
It allows you such a type of data:
- Provides you with detailed reports on visitor interaction with content.
- Follow your content strategy.
- Editorial performance of the site and its staff.
- Follow performance measurement indicators.
The tool also includes other features to improve overall site performance, such as:
- Tools that measure how powerful titles are used in content and how the reader interacts with them.
- And tools for visual and video content.
The tool is not free but offers a trial period.
This tool has an attractive and elegant interface, and its reporting is structured and smooth.
It contains the same analytical reports as any other analysis tool. You can also use it free of charge if your site is small and does not have many features, the free version will be more convenient.
If your site is large and the number of visitors increases day by day, the paid plan will be more suitable for you, and the subscription starts at $1,000 per month.
Tracking competitors' locations
If your goal of tracking the site is primarily to improve SEO search engines, you should not only stop tracking your site visitors, but you should also study competitors.
When talking about location tracking tools and analysis of competitors' location data, SEMrush undoubtedly ranks first in analyzing competitors' traffic. It's the best keyword search tool on global search engines, helping you find keywords used by your competitors from other sites.
Many call this tool "all-in-one" and is responsible for providing integrated data on user research, ranking rate and visibility on the SERP search results page, and you can use this tool to get results on your site as well as your competitors.
There is a free version of the tool and another with a monthly subscription, and you can use the version that suits you best.
Should you view live traffic reports on your site?
It depends entirely on certain circumstances and things you want to achieve by sharing real-time traffic statistics with visitors to your website. So when should you view your location statistics:
- If your blog is completely new.
- If you want to attract the reader's attention.
- You want to increase page visits per session, or in other words, reduce the bounce stomach, which is an important factor for increasing search engine ratings.
- You want to share your site traffic numbers with customers, media buyers, agencies, and advertisers.
- You want to disclose traffic statistics on your website to site visitors.
Although tracking your site has a lot of positives that help your business grow better, it can cause you a lot of damage, so don't show your site traffic data in real time if:
- If you don't want your competitors to know your traffic secrets and strategies.
- You don't want to reveal to your competitors your front pages and the audiences you visit.
- You want to make your site a reliable site and increase its value by providing good content, not sharing traffic statistics.
In the end, let me give you quick advice from my little experience on this subject, location tracking tools have been created to help you improve your search engines, so don't let the bad results that show you frustrate you and prove your resolve.
If you're a start-up in web tracking, try to start using simple, seamless interface tools that help you read data easily, stay away from tools that display data in a complex way so you don't want to start the road and use free versions in the learning period and after getting enough information in the field you can use paid versions.