What types of electronic content does the e-marketing officer do?
Therefore, to accurately identify your target audience, content should be intended to help customers meet their needs and achieve their goals of purchasing your products and services. An integrated marketing content strategy must be made before you start writing or producing content in order to organize the content production process in line with the company's sales objectives.
– The purpose of identifying content is to target it according to some data:
2. To what extent is this person close to making the purchase decision. Many forms of electronic content and its methods are different that you can already try, but we will view the most important of these methods that we recommend to use at every stage of the purchase process (Sales Funnel).
1- Awareness phase:
– Blog: It is a very good way to increase the rate of free visits to your site compared to strategies to improve search engines and keywords.
– Charts: One of the most easily shared things, meaning that they significantly increase your access rate when others share your content. To start using charts – Short videos: One of the most shared types of content, they help your potential customers by posting videos on some popular platforms such as YouTube.
2. Thinking phase:
E-book: An excellent way to build a base of potential customers, because it is more comprehensive than a blog or charts, and contains contact data, which means your customers can easily reach you.
Research reports: It is a highly valuable way to build a base of potential customers, because it contains new information about the industry or your field, as well as the awareness phase, where this research information is covered by the media and the press.
Webinars: One of the most detailed and interactive types of people because they are via video. It is an effective form of thinking and consideration, as it displays comprehensive content compared to a blog or short videos.
Case Study: Having detailed case studies on your website can be an effective means of content for your customers willing to make a purchase decision, helping to positively influence their decisions.
Testimonials recommendations: If case studies are not an effective solution to your site, the recommendations will certainly be an excellent alternative to your site. For brands, thinking about recommendations is quite important. If your clothing business is in place, it's possible to take some pictures of corporate designs or other people for a widespread shirt or dress that can impress your potential customers.
How to apply e-marketing?
1- Set your goals.
2.Select your target audience.
Set a budget for each marketing channel.
4- Make a good balance between free and paid marketing channels.
5- Develop your electronic assets through the phone.
6- Do keyword research.
7- Repeat your work based on the analyses you have measured.
1- Set your goals:
When you're using e-marketing for the first time, it's very important to identify and define your marketing goals, so you can determine the right marketing strategy for your business, for example if your goal is to raise awareness of your brand, you need to focus on reaching a new segment of your audience through social media platforms.
– On the other hand, you may want to increase sales of a particular product, in which case you should focus on improving SEO search engines and developing content to attract potential consumers in the first place. Additionally, if your goal is to increase sales, you should use pay-per-click campaigns to bring traffic through paid ads.
Whatever your situation, it's very easy to define your marketing strategy, but that's after setting your company's goals.
2- Identify your target audience:
As we've already pointed out, one of the biggest gains of e-marketing is the ability to identify your target audience, but certainly in order to take advantage of this opportunity you must identify the target sector of your target audience or customers.
It should be noted that the target audience may differ based on the channel, target of a particular product or marketing campaign.
For example, you may have noticed that most of your Instagram audience is young and young and heavily inclined to funny photos or short videos, but on the contrary an audience with LinkedIn is older, professional and business who prefer publications with tactical and technical advice. You should therefore differentiate between content directed at your target audience.
3- Set a budget for each marketing channel:
As usual, the budget depends on the elements of e-marketing that you want to add to your company's marketing strategy.
If you focus on internal marketing methods such as improving search engines, social media platforms, and making content for your website, you need to set a small budget for this goal, because internal marketing depends primarily on the quality of content directed to your audience, certainly if you don't plan to rely on third-party companies to do so, otherwise you'll need time to invest in your time. You can start hosting your site on some other sites such as Hubspot's CMS on a small or limited budget. You can also start using wordpress on WP Engine using simple methods such as StudioPress, and build your site without a code through Elementor Website Building for WordPress.
As for external marketing such as online ads and mailing lists, there is certainly some cost here. The cost decreases depending on the type of ads you target as a result of marketing.
For example, to implement pay-per-click technology through Google Edwards, to compete with other companies working in your field to appear at the top of Google search results as a result of keywords associated with your field. Based on the competitiveness of keywords, they can be affordable, or high, which is why you should focus on reaching your audience through free access as well.
4- Make a good balance between free and paid marketing channels:
The marketing strategy for both paid and free sides certainly needs to be effective enough.
For example, if you spend a lot of time identifying customer personalities and identifying their needs, and also focusing on making high quality content to attract them and turn them into real customers, then you need to see the results of these efforts within the first 6 months for a small payment of ads.
However, if paid ads are part of your marketing strategy, it's possible that you see results faster.
In short, we recommend focusing on free access for your customers using the content industry, improving Sioux search engines, and social media platforms for great long-term success.
5- Develop your electronic assets through the phone:
Another important means of e-marketing is mobile marketing, according to some studies there are about 69% of the time in the USA consumed in marketing through social media platforms. While computer shopping has reached less than half, the UNITED States is one of the least mobile phone-using countries compared to some other countries.
This means that you must improve your ads, your web page, and some other assets in order to market on your mobile phone. If your company has an app on the phone, it certainly enables your customers to share and interact with your brand, and also buy your products through it, the company's electronic app is also under the umbrella of electronic marketing.
Your customers who interact with your company through the online app need the same positive experiences as they receive through regular computer shopping. This means that it is your responsibility to design and implement a website that is compatible with mobile devices and easy to use for your customers who use mobile devices. This also means that you need to reduce the length of models or lists of potential customers to create a free experience for your customers who download and download your content. For example, for media images, it is necessary to take into account mobile phone users when designing them, because the dimensions of the image on the phone are smaller and the text can also be incomplete.
There are a lot of ways in which mobile crossing marketing services can be improved, so when you implement an electronic marketing strategy, it's very important to keep in mind how phone shopping works well on devices. This is to ensure that you create marketing strategies that work in the interest of your target audience, and then achieve the results you want to achieve.
6- Do keyword research:
E-marketing is based on reaching target customers through specific and customized content, and this cannot happen without effectively searching for the keywords your audience is looking for.
Keyword search is a very important goal in order to improve your website and to improve content in search engines to make sure that customers can find your company or products on search engines. In addition to keywords on social media, they can be very useful in marketing your products and services on various social media channels and sites.
Even if you can't hire a full-time search engine optimization specialist, you can search for keywords by creating a large list of keywords circulating in your field or related to your product and services, in order to target opportunities.
7- Repeat your work based on the analyses you have measured:
Finally, in order to create an effective long-term marketing strategy for your company, it is essential to train your team to deal with analytics from marketing strategies.
For example, you may find out in two months that your audience doesn't care about the content posted on Instagram, but is very interested in the content you provide on Twitter. This may be your chance to rethink and develop your marketing strategy across Instagram as a whole, but it can also mean that your audience prefers to see your brand's content on a different marketing channel.
You may also find an old web page with no visits as I used to. You can consider developing, updating or eliminating them altogether in order to make sure that visitors find the latest content related to their needs.
– E-marketing provides companies with many unreasonably flexible opportunities for sustainable or sustained growth, but it is up to you to take advantage of these opportunities.
If you're ready to start e-marketing, what do you have to do now?
If you are already engaged in electronic marketing, it is good to have access to at least some sectors of your target audience. Be sure that you can think of some points in your strategy that may need a little development.
That's why we've worked out a guide for you to market your brand, guiding you step by step to show you the best marketing strategy that can be effective for your business, whether you're already a beginner or have a little experience.