Most startup owners ignore the idea of the blog working on their sites, especially at the beginning of the launch of the site on the grounds that the budget is not enough or that we will rely solely on paid ads. This thinking is completely wrong and will assign you many customers in the long run. If you follow the sites of famous big companies, you will find blogging for them is a reliable source of visits and leads, as the customer's journey starts from Google Search to blog post until you finally get to buy.
Can the blog become a long-term, consistent primary source of access to potential customers?
The answer in short is "yes", when you write about topics related to your audience and their interests, the following will happen:
- You'll be at the forefront of Google search lists when you search for these topics
- You're going to have reliability on these topics.
Blogging helps you build relevance and confidence as well as further improve search engines (SEO).
Each blog becomes an indexed page on your site, which can appear in search results and give you free traffic.
This tells search engines that this site is up-to-date, making them visit the site more than once.
Blogging also helps improve your site's performance in search engines (SEO) through social sharing. You can share blog posts on social media platforms such as Twitter, Facebook, WhatsApp, LinkedIn, Tumblr, and Telegram. These posts build your search engine enhancers (SEO) and get more people to know your brand.
Any business's blogging team should work hard to make sure its content ranks high in search engines. There are three things to work on constantly to improve your ranking. delude:
- Work on topical Relevance content
- Improve your content for Google Snippets
- Working on blog posts for historical optimization
How to buildtopical Relevancecontent?
Topics are slowly dominating keywords, because many people who search Google enter full questions instead of using keywords in search engines. Here algorithms have evolved to meet the needs of these researchers to answer their questions.
Algorithms are also complex and sophisticated enough to know how to link the topical context between different queries. It provides researchers with accurate results, even when they use different words to ask for the same thing.
So build complete content about these questions that you might be a potential customer asks instead of keywords. Because the subject is only a set of keywords. For example, if you are a financial consulting firm, the customer may ask: How do I invest EGP 100,000? Here you can build several articles on this subject such as: small investments of less than EGP 100,000 – online investment ideas without any expenses – how to invest your money? Your guide to dealing intelligently with your savings…. To cover a topic enough, you need multiple blog posts that collectively answer all the questions in a topic. All these topics are interconnected and relevant and in this way your site will dominate search engines in your domain! – Has the idea come up?
Covering your topic regularly attracts relevant traffic;
Internal links link your blog posts and show search engines that all publications fall under one theme, giving you greater authority and better ratings.
How to determine therelevance?
Search engine marketing has evolved, and we must develop our strategy in response by creating content to cover general topics in order to maintain relevance. Do this not only for your offers but also for your products that you may offer in the future, because it is an investment that will pay off well if done consistently.
One company began building content on the overall theme of customer service even long before any customer service offers were made available. This is because it takes time to build the link, the sooner it starts, the better.
The company targeted 10 topics and went from being immersed to appearing on the front page of Google thanks to 5 of these topics, and this progress took only a few months. To achieve this, the company began to identify topics, and then build content on these topics. Start with high-intention buying topics that have the highest reader value so that they won't resist buying a product or service for more.
Pre-launch strategy or service:
- A long piece of content about the topic associated with your product page can be sufficient. Visitors to the page can subscribe through their emails.
- Divide the topic into other questions your target customers may ask, and then create a blog from each question. Start processing posts with higher search sizes and then go to others.
- Add things like photos, charts, research, quotes, audio clips, and graphs to encourage people to link to your content. To encourage his participation in the networking sites.
- Start communicating to build links to your publications, select the most relevant blogs and forums and view guest posts. Connecting with companies related to your topic, it may be easy to get these back links when the company is not a direct competitor.
We're doing this here at Digiutm. Yes, we will, but we are preparing to build content that makes us appear and advance in search engines first so that the visitor is convinced of the value we add to it and does not hesitate to purchase!
This strategy produces tangible results within months, a simple and straightforward process that works with long-term thinking.
How to improve for premium snippets – Google Snippet?
Google is improving its ability to distinguish the researcher's intention. She wants to use this understanding to provide immediate answers to questions. These are called instant results that don't require clicking search results (Google Snippets) because they appear on the results page.
According to Google, the featured excerpt is: "A summary of the user's question answer, which is displayed at the top of Google search results. It is extracted from a web page and includes the page address and the location link."
Premium excerpts are very good because they appear at the top of the search page, even above organic score #1 – because the priority for Google algorithms is to answer the researcher's question!
However, the page that appears in the excerpt does not necessarily have to be the first page in search results, meaning that you must improve your search content as well as for premium excerpts and other search features.
Many potential customers may find you what they're looking for in featured excerpts. Excerpts that answer questions from, what, where and how (who, what, when, where, why, how) are more clear than others.
Premium excerpts also appear between voice search results. According to Google and Ping, this is important because voice searches continue to grow in mobile searches.
Search engine improvement strategies should reflect the fact that customers are looking in new ways.
How to improve your blog for special excerpts:
- Select your already top-ranked blogs and prioritize improving them. This is the easiest option.
- List the top of your blog in order and what they rank.
- Check if there are featured excerpts that appear on your subjects' search product pages. If there are no excerpts, you should continue to improve because new excerpts are added all the time.
- Improve your chosen blog posts for the premium excerpt you've seen. Your blogs should have a simple and concise format, because without a clear and tidy format, Google's algorithm may ignore it.
- If you notice that the snippet can be done in a list format, change your blog to include a list correctly titled with clear headers. The shortlist at the top of the page makes it easy for Google to find them, but they don't have to exceed seven points. Make the address H2 and the dots with the H3 code.
- If the featured excerpt appears in a paragraph form, set up a brief paragraph that answers queries and place them on top of the rest of your blog. It is important to know that Google prefers excerpts of 50 words or less.
- Look at existing content and instead of copying or rewriting it, improve it, and find ways to increase value or benefit using the same number of words. For example, provide more up-to-date information.
After making the changes, resend your link addresses to Google, and Google will crawl them and record improvements. You can monitor any increase in clicks and visits from the search results page, any improvement in click rates, and an increase in free blog post traffic.
Don't forget that these excerpts are produced by Google's algorithm and may not be the same every day, so track the excerpts daily over a four-week period to see the result.
Externally improve the page for search engines(off-page SEO)for premium excerpts
You may sometimes find that your free traffic has stopped or decreased, and this negative trend may be caused by premium snippets that steal clicks from your famous web page. Google offers featured excerpts for further inquiries. Search requests with phrases such as: "How to do." And "how it works." In the featured excerpts.
Armed with a list of queries containing unique business-centric excerpts, or your products and services, you have the content of each featured excerpt, as well as its own link. You can now improve each blog.
This means that even if your page is on the first page of Google search results, you still have to improve it for Google's premium excerpts before your competitors do so.
Clean and clear coordination using h2s and h3s will give you a greater chance of winning. The clearer format helps Google's algorithm understand the subject of your page. Even a blog with a list format without a clear format may not be selected.
Your h1 article should have only one as the main address of the page, the h2 subtitle and menu items such as h3. And if there's no h2 add one.
Delete any additional tags on the code headers, because this format in HTML tags alone is enough to make a difference.
Why is retrospective improvement such a difference?
Content improvement is not limited to creating content about keywords and question topics. One of the most overlooked aspects of internally improving the page for search engines is working on and improving your old blog posts.
If your blog is two years old, you can get more of your old content this way to grow free traffic. For the best results, choose old blogs that have already performed well and resonate with your audience.
Historical improvement means taking an old publication and making it more modern so that it can get a good order in the search, and this will give you more visitors. The best choice for an old publication is what has been published from 6 to 12 months, not older.
Some pages on your blog have the ability to access the front page in search results, but they don't quite exist because they need more work and improvement. These are the codes that need to be targeted for historical improvement.
A blog that already has a good rating can reach the front page. And remember, you want to be on the front page of Google search results for home phrases, because that's where 71% of clicks go. It is a big boost to free traffic.
Your old content is important!
- Google loves new content because researchers love modern content. Modernity has been an important factor in Google's algorithms for 10 years now, because modernity keeps your content on the front page.
- Your blog has already gained search authority because improving old content helps you improve the search authority that has already been created. Don't be afraid.
- New visitors will come to you and you'll get more social posts and incoming links.
Historical improvement is only part of your blogging strategy. While working on old content, keep posting new content that will build up your search engine enhancers.
How does the process of historical improvement begin?
Start by looking at your blog posts and identifying posts that deserve a second look, these publications are common but outdated and with room for improvement they can get a higher order of keywords and valuable topics.
One way to select these publications is to list these blogs based on the number of free visits each blog has received from top to bottom, and you can use Google Search Console to check the order of leading blogs and posts. Publications on page two and three in the list are likely to have better access to the first page.
If you need help identifying the best publications to start with, start by seeing the monthly search volume for topics.
Topics covered by your publications should ideally cover topics with 1,000 or more monthly searches over the last 12 months.
How do you update old blogs?
- Update information for accuracy.
- Update the article to keep up with modernity.
- Update the article to provide more comprehensive information.
If a list publication may want to add or remove some items from the list, you may also want to add more details, change some information, make statistics more up-to-date, or add sections.
Use page optimization tactics internally for search engines, such as making sure that both the address and publication contain the keyword and using internal links with link text based on the keyword. This would enhance the order of the publication's keywords.
Add a note from the editor to let visitors know that you have updated the publication, and when it's time to publish your blog, update the publishing date until the blog appears as a new publication.
Promote them in the same way as you promote new publications; use your newsletter, social media and any other channel available to promote.
How did One start historical improvement?
Historical improvement has been part of their blogging strategy for many years. It's a strategy to increase traffic and get potential customers using content. At the very least, the results were impressive.
Within nine months, the Code received twice the first number of potential customers, with old publications receiving twice the initial volume of free visits.
When the company realized that 76% of the old blog views, they began their journey of on-site excavation of old publications for historical improvement.
They decided to focus on these traffic-responsible search terms as follows:
- Select blog posts that attract the most free visits.
- Select keywords that may attract traffic by using keyword search.
Initially, they updated some publications every week, which requires much less employment than creating a new publication. Free search traffic was the main performance indicator used to measure results. Free search views were easier to track than keyword order
The success of the historic improvement that emerged during the first month reinforced the tactic as part of their blogging strategy, and the company's blogging team updated two blog posts each week.
They are updating and republishing old blogs by replacing some posts and internally re-improving the page for search engines for older publications.
When the article is too recent to be updated and republished, it is updated but not promoted as a new blog. This continues to boost free traffic even without additional promotion.
Any blog post on page 2 or 3 of the search results deserves some retroactive improvement!
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