Building a company, trading or whatever your project is not easy and needs a lot of different actions to pay attention to; you must also give this project the right to advertise and promote it in the appropriate way to achieve the desired goals. If you're going to do your marketing, it's important to avoid mis-marketing practices. If you decide to choose a marketing company to help you establish a strong relationship with buyers or beneficiaries of targeted services and customers, as well as to provide you with buyers' behavior patterns, thereby targeting needs and providing products and services that satisfy these needs with your potential customers.
It is also noticeable at present the increasing trend towards marketing companies in general and e-marketing in particular as they shorten the distance, time and effort of different entrepreneurs, but what are the basic criteria for choosing the right marketing company?
Find out your company's requirements
When choosing a marketing company, you should look at companies that specialize in your field and what your private company needs as the development in marketing increases, competition between marketing companies increases and it takes specialization in certain areas. For example, a marketing company specializing in design often refuses to work in other areas such as selling food products because it requires effort and extra time to inform all the requirements of each field, which varies in terms of keywords and marketing strategy altogether as we are in the age of specialization.
Key data in the selection of an electronic marketing company
Visit the company's website, social media accounts and the official YouTube channel, so you can judge the performance of companies online in principle in terms of the appropriateness and occasion of what they offer to your company, you can learn about the achievements of these companies and their results and you can request and consider reports and analysis to determine their suitability for your business objectives.
When choosing an appropriate e-marketing company, you should set a specific criterion for measuring performance and results first and not waste the entire budget without knowing where your customers came from so that you can spend the budget better in the future.
Make sure the company specializes
When choosing a marketing company, you should focus on what they offer and what they do, not what they say, so that you don't fall into the trap and be fooled by the way you speak in the amazing profits and results they will achieve for your project without providing honest evidence and reports or even communicating with their former customers to see how satisfied they are with the services they have received.
You have the right to request guarantees and return to former customers by communicating with them or you can consider links referring to this company (Backlinks) through a tool like Moz or others to find out what has been said about them.
If this is not available, look at the company's business on its website:
- If it provides communication account management services, follow its accounts
- If it provides site services with site values
- If it offers paid advertising services, see if it runs self-driven ads — read how you see any company's ads on Facebook —
- If search engine optimization services provide performance values
The good ranking of the search engine marketing company doesn't indicate that it's the best.
It is not necessary that marketing companies that appear to be ranked first in search engines are the finest; some of these companies use electronic methods to reach these first results when searching for certain keywords such as "marketing company", "marketing agency" or "e-marketing companies" although they do not have sufficient marketing efficiency.
The lack of interest of some marketing companies in the first tiers of search engines may indicate that their greater focus is with their customers and achieving the marketing objectives of the companies they deal with to the fullest and it is also possible that important customers outside the search engine framework are not focused on improving their ranking on web pages.
The ability to develop an integrated marketing plan
The company must choose all the expertise and technical services your company needs to prepare a detailed and well-planned plan and follow up at all stages to reach the specific goals and achieve the best return on profits. In addition, marketing options and solutions are available if any kind of potential challenges or problems are met and embraced in the safest way.
Don't be a victim of the illusion of formal success.
It is strange that to this day there are those who believe that increasing the number of followers, whether on YouTube, Twitter, Instagram or any other platform, may increase profits for the project.
Some marketing companies sell customer templates or ready-made mailing lists that are no longer useful in any way, so avoid choosing marketing companies that still adopt this method even if they have a name and a will. The novice marketer knows that there is no impact on the increase in the number of followers on any Sushil Media platform.
Select the special and appropriate budget for your project
Here you are not looking for the cheapest offer for marketing agencies as this type of company does not guarantee you continued access to the specific goals;
It is therefore best to make sure that the competent experts and marketers present in the company are informed of their previous practical experiences.
Don't forget that good investment ensures good results.
The biggest marketing companies aren't always the right ones.
Some may think that a marketing campaign can only be successful if you partner with a large and well-known marketing company like that that deals with international brands, but that doesn't have to be the only reason for success;
Find out what's needed for your success by consulting several marketing experts, for example, and then choose the marketing company that will give you the best budget result you're looking for.
The most important services provided by e-marketing companies:
SEO search engine optimization services and site archiving:
The most important and first service to be aware of is the improvement of SEO search engines as it is known in the age of internet and carrier phones that anyone wants to buy a product or service what searches in search engines and of course opens the leading results first.
So it's your marketing company's job to plan to set up your site for search engines, make your ads and articles in the first rankings, thereby reaching potential customers and achieving your business goals.
Choose the right channels for marketing:
The company determines the appropriate marketing channel for the product or service in terms of product type or service, region, age and gender of the potential customer through feasibility study and target market and understanding.
It can also identify social media that is most suitable for different advertising campaigns because they have a significant impact on customers and have a large number of users around the world.
Each social media site has certain marketing features that it only specializes in, and the marketing company chooses the appropriate form, time and type of advertising for each site.
Marketing companies create and manage advertising campaigns on all marketing platforms depending on the target category and product type provided.
- For example, you set up google-funded ads that attract a large number of customers when they search Google to identify different products and services.
- Facebook ads where the company offers pay-per-click or video-watching ads on Facebook and Instagram, a huge platform with a huge number of users and access to targeted customers.
This platform enables you to target your audience by age, gender, country, level of education, hobbies and even personal events from graduation, marriage or newborn.
Here, the company sends the commercial via email and targets a group of customers, helping to communicate with customers and promote products at the same time.
Message automation services are also provided to customers who have not completed purchases on the site, and a specific message containing the contents of the basket is chosen and a reminder to complete the purchase. It also contains sending discount coupons or new product offers that you send to your former customers to ensure their loyalty and continued purchase of your products or services.
Develop an appropriate marketing strategy:
One of the best services provided by marketing companies is to develop a detailed and well-defined marketing plan as well as alternatives if they are exposed to some potential obstacles, thus achieving the desired business objectives with the budget they set.
Social media account management service:
Social media platforms need specialists to manage them, keep up with updates, use certain rules to deal with them, and respond to customers in the most appropriate way, which is a task of e-marketing companies.
The ad campaign used on Facebook is different from Instagram from Twitter and is totally different in LinkedIn and YouTube, so the company uses the right method.
This service can also be obtained by independent workers (frilansers) and will inevitably be less expensive than companies.
Marketing companies follow certain rules when writing content for their access to desired customers and achieving the specific objectives of marketing. We will present you with the most important of these rules in summary:
- Strategically create your content on all platforms in order for the image to be perfectly clear to you and your team.
- Use images appropriately as visual content attracts audiences and gets more like and comment than text.
- Make text as short and concise as possible as short texts get more interaction.
- Choose content that is relevant to goals and is useful to customers.
- Determine the target of the content accurately and the target audience.
- Identify the target audience, understand their needs and try to satisfy them by showcasing the right world.
- Budget for funded ads on various Sushil Media platforms to reach as many potential customers as possible.
- The availability of a marketer and expert to manage social media pages aware of all products and services to answer the questions and inquiries of the public with tact and speed.
- Ensure that monthly and weekly reports are made to follow up on the plan and the results with the goals.
- Choosing the right time to post content by platform and customers is of great importance to the success of the marketing campaign
Finally, hiring a marketing company to conduct your own company's marketing campaign is essential and important, and it's also not easy to choose a particular company, it's an important investment, most of which is for 3 months or more. By taking into account previous standards, knowing the services provided by companies and knowing what you need, you can reach the right company easier and faster so that you can share your specific goals with the company and work to achieve them together in the best and most appropriate ways possible through mutual trust between the two parties.
If you want to inquire more, feel free to contact us.