Some studies conducted by the Pew Research Center indicate that in the past three years. The number of adults using the Internet has increased by 5%, and although this has been said a lot, changing the lifestyle of human beings and using the internet is a thing of the past, which means that traditional marketing, which depends on talking to the customer directly during purchase, has become a thing of the past.
In the past, marketing has always depended on communicating with the public at the right time and in the right place, today that means you need to meet them where they are already spending their time online.
What is digital marketing?
We can define digital marketing as containing all marketing efforts implemented using electronic devices or the Internet, and companies can use digital marketing channels such as search engines, social networking sites, email, and other websites to communicate with their current and potential customers.
Some marketers may think that traditional marketing and digital (electronic) marketing are almost the same, but with some minor differences, but through conversations with marketers and business owners in the United States, the UK, Asia, Australia and New Zealand, we have learned that these minor differences are very noticeable around the world.
What is the role of e-marketing for the company?
While traditional marketing is done through print advertising or telephone communications, or through personal communication, e-marketing can occur electronically over the Internet, which in turn increases the likelihood that your product or brand will reach a larger segment of your customers, the most important means of electronic marketing are online marketing videos, e-mail marketing, and search engines as well.
Digital marketing is critical to your business and to raising awareness of your brand. Certainly, all brands now have a website and social networking channels to know how important e-marketing is to their business, and also to teach them that e-marketing has become important for customers who usually use it to identify brands.
Surely if you want to compete in the market as an employer, you need to rely on a clear e-marketing strategy to manage and market your business. This is because e-marketing contains many strategies in its work, and you can choose one or a set of these strategies to manage your business in proportion to your budget, and you can use some screens or analytical panels to monitor the effectiveness of this strategy and the return on your investments, which is of course a feature of traditional e-marketing that depends solely on print advertising and other traditional means.
What is the definition of electronic (digital) marketing for business?
Digital marketing in business is defined as the use of many electronic channels and tools to target potential customers who spend most of their time online, including: the company's own website, electronic advertising and email marketing, electronic publications and other marketing tactics that fall under the umbrella of electronic marketing.
The best online marketers have a clear picture and vision of any marketing campaigns that can be used to achieve their full goals. Based on the objectives of the marketing strategy, marketers can support a larger marketing campaign through free and paid e-marketing channels.
A content marketer, for example, can write a series of publications and blogs that create a number of potential customers through an e-book he has written. The social media marketer can also promote these publications and blogs through paid and unpaid ads, and an e-mail marketer can also create a mailing list of customers who are interested in downloading the e-book and send them more details and information about the company or business. We'll talk about these marketers specifically as well.
Types of electronic (digital) marketing:
1. Improving search engines (SEO)
3- Marketing through social media
4- Pay when you click
5- Commission marketing
6. Integrated and paid ads
7- Automated marketing
8- E-mail marketing
Public Relations Department
Improving search engines (SEO):
The process of improving search engines aimed at improving the visibility of your site to the website in the first search results, and then increasing the number of free visits to your website, and one of the most important channels that benefit from the process of improving search engines are websites, blogs, graphs or information containing (infographic).
There are a number of ways you can use it to
To take advantage of the process of improving search engines in order to create a good number of visits to your site, these methods are as follows:
Improving internal search engines:
This type of search engine improvement focuses on all content on the web page about searching for the website. By searching for keywords for search size or meaning, you can answer readers' questions and arrange them for the highest result in search engines created by questions.
Improving external search engines:
This type of search engine improvement focuses on all off-site activities when you're looking to improve your site's visibility. You may be wondering: What activities are not available on your site that will affect the outcome of your appearance?! The answer is backlinks, external improvement is a set of activities that you need to do outside your site to improve your search results, for example writing off your site or blog in another reputable site or blog and linking to your site, a process that helps your site appear in your first search results and also helps you create a large number of visits to your site.
Improving technical search engines (technical sioux):
This type of search engine improvement focuses on your site infrastructure and how to build the site, for example, compressing images and organized data and improving the CSS file. All these things will increase the speed at which your web page is loaded which is an important factor for search engines.
Content marketing is defined as creating and promoting content with the aim of raising awareness of your brand, increasing traffic to your site, or creating a new number of potential customers. We will view the most important channels that are used in the content marketing strategy.
Writing and publishing articles on the company's blog helps you demonstrate your industry experience, and helps you create more free visits from your potential customers to your site. This, of course, gives you more chances to turn these free visits into potential customers of your company's sales team.
The importance of e-books and similar long content helps increase the rate of education for your site visitors, allows you to share contact information about the content reader, create a list of potential customers for your company, and take advantage of them during the buying and selling process.
Viewing content in an easy-to-read way or comparing certain events or times is the role of graphic content that helps the reader visualize the concept or content in an easy and engaging way, and charts get more posts because they provide information and comparisons in an easy way.
Marketing through social media platforms:
This strategy raises brand awareness, increases your site traffic, or creates a new number of potential customers. In the next lines are the most important social media platforms you can use.
If you're a new user of social media platforms, there are many tools that can connect your site to networking sites, which of course enables you to manage and schedule your content simultaneously, and monitor analytics from a single platform.
In addition to linking communication accounts for publishing, you can also link and integrate message boxes into a single platform or so that you can manage different communication platform messages in one place.
Pay when you click PPC – Pay Per Click:
One of the most important ways to bring visits to your website is to pay for clicking, by paying the publisher every time the customer clicks on the ad. The most common method of paying when you click is
1- Google Ads:Allows you to pay for thead to appear in google's initial search results and click on it.
2- Facebook, Instagram and WhatsApp ads: Users can advertise a post or image, which Facebook advertises to the public that corresponds to the nature of the publisher's work.
3- Twitter Advertising Campaigns: Twitter users can advertise a series of posts and tweets on the pages of some of the target audience, with the aim of achieving some of the goals of your business, and these goals can attract a number of visits to a website or attract more followers on Twitter or share tweets or advertise the download of an app.
4. LinkedIn ad messages: Users can also pay to send some marketing messages to some other users based on their practical and scientific backgrounds.
This type of marketing depends on the performance generated by good content where the person benefits from the commission for each product he has sold or some other services on the site.
Automated Marketing Automation:
Automated marketing refers to some programs that can serve your business processes, and some marketing departments can automate some of the daily recurring tasks through these programs. We will address some of them:
1- E-mail marketing: E-mail marketing not only means sending messages to your customers automatically, but can also control the size of your mailing list by increasing or reducing them as desired, so it helps you control the messages you send to targeted people only.
2- Scheduling posting on social media platforms: Employers are looking to increase their reach on social media sites so they need to post frequently, which makes it a little difficult, so publishing scheduling tools like Revive Social, which publishes your content in more than 50 communication accounts on your behalf, saving you a lot of time to focus more on developing marketing strategy and marketing content.
3. Business flows aimed at caring for potential customers: This method aims to turn potential customers into real customers and this process is long, but this process can be automated by sending some e-mails by certain criteria to a group of customers.
4- Tracking campaigns and report: Marketing campaigns can contain many different data such as people, mail, content, web pages, phone calls, etc., these tools can categorize all of these data from each marketing campaign individually, so you can track the performance of each campaign based on its work over time.
E-mail marketing: Companies usually use e-mail to communicate with their audiences, and e-mail is also usually used to promote specific content, product discounts or important events, as well as direct the public to follow the company's website, and examples of some online marketing campaigns are:
1- An invitation to participate in the company's blog.
2- Follow up customers or visitors to the site who have purchased or downloaded something from the site and have not completed the payment process.
3- A welcome message to the customer after he subscribed to the e-mail.
4- Special offers for the company's discerning customers such as discount coupons and other offers.
5- Periodic tips for the company's customers by publishing valuable content.
Activities that are carried out to secure relationships acquired through the Internet, through publications, blogs and content on websites, are very similar to traditional public relations but online.
The most important online public relations channels:
1- Educating reporters through social media platforms:
Communicating and talking to reporters and media professionals on Twitter, for example, is a good example of strengthening relationships with the press and the media, which for its part creates opportunities for good media penetration of the company.
Interacting with and engaging in online reviews and reviews of your company:
When a customer writes a company assessment whether this review is in the company's favor or a negative one, it may bother you, but interacting with customers may greatly maximize your company's human side and give a good glimpse of your interest in all your customers and thus enhance the brand's reputation.
3- Interact with and engage in online comments on your website or blog:
To be sure, interacting with your customers' comments is no different from interacting with company reviews and evaluations, responding to a customer who has read content on your site or on the company's communication platforms builds a productive conversation about your field of business and the company and customer can benefit from this discussion.
It is one of the marketing methods that interacts and engages customers at all stages of the purchase process, which distinguishes this tactic that can use all the marketing tactics that we talked about in internal marketing in order to create a plan that works for the benefit of customers. We'll show you some examples of internal marketing and the corresponding traditional marketing:
Blogs versus classifieds.
2- Marketing videos versus commercials.
3- List of postal customers in exchange for fake mail.
One of the most popular modern marketing tactics, a marketing company is paid to write marketing content to promote the brand and services provided by the company.
One of the most popular ways of paid content is to market influencers, in this genre the company pays money or products to a well-known influencer in its field with the aim of making content or shooting a video in which he talks about the brand and services it offers through social media platforms.
Another type of paid content is writing a blog or publication to highlight the brand or services provided through it.