These days, it is imperative that our marketing decisions are data-driven. However, that should not stop us from using our creativity when launching a promotional campaign. Doing so ensures that we are expanding our brand’s exposure.
In addition, you need to be creative in identifying and measuring what key performance indicators to measure. That’s because “brand exposure” can be a vague concept to determine whether it is successful or not.
After all, how would you know if you were able to reach your target market? There is no hard and fast rule for that.
If you are looking for creative and measurable ways to boost brand awareness, check out these ten tips:
1. Create targeted branded content
A well-known strategy to boost brand exposure is content marketing. Ideally, you should fill your site with blog posts that offer value or user-generated content that drives traffic. You should also consider working with a reputable Auckland-based creative agency.
Creating high-quality content is an effective way to make your brand discoverable online. In addition, it can compel your audience to share your content. As such, they can help you expand your content’s audience reach.
2. Show your sense of humor
A smart or funny video in your campaign can do wonders in boosting your brand exposure. However, if not used properly, it can also backfire and potentially lead to negative consequences. So, it all depends on your brand identity, as well as your target market.
Using humor on social media can be particularly effective for several brands. That’s because it allows you to relate to your customer demographic in a whole new way. Humor can also be particularly effective, especially in the B2B industry.
To sum it up, humor allows you to stand out and gain exposure in a highly crowded marketplace.
3. Share your knowledge
It’s also vital that you share your knowledge and experiences with the world to gain trust in your brand. If you want to figure out how to do something, you can look it up online or develop a how-to video.
The same applies to your target customers when they want to help solve a particular problem or try something new.
Whether it’s figuring out how to bake vegan cookies or doing a stand-up paddleboard, people will look for experts who can show them how these things are done.
4. Take to social media
Almost everyone uses social media these days. In fact, it’s a tool that’s now highly integrated with our lives and society. It means that it also holds a lot of power and that you should use it to your advantage if you want to improve brand exposure.
Being constantly active on social media platforms can be challenging. That’s because you need to follow the rules to boost your engagement and target different profiles.
To grow your following as well as brand exposure, you need to be active. This means engaging with your target audience, like answering their comments, queries, or concerns.
5. Tell your brand’s story
Another important asset that you can use to increase your brand exposure is storytelling. At the end of the day, people will always love a good story, especially when we talk about a brand that they particularly enjoy.
But with so much competition out there, how does one decide on a brand they can follow? You can achieve this by telling a good story and creating connections with your brand and your customers.
Fostering meaningful relationships can encourage customers to come in droves. This can lead to an increase in sales and better customer retention.
6. Create a unique hashtag
If you’re particularly new to the industry, hashtags are a great way to raise brand awareness.
After you’ve already gained some traction with a particular idea, concept, or call-to-action, then using a hashtag is even more effective. Use your primary hashtag and make sure it is part of your social media posts.
It’s also an excellent way for people to find you, especially in places where you’ve already established an online presence. Ideally, opt for a hashtag that keeps you emotionally charged or something that resonates with your audience.
7. Create an event application
If you’re holding an event, you can create your mobile app specifically for that event. This is a great way to keep your visitors engaged and updated about the event details.
This app is also an excellent way to create polls or surveys that provide a safe space for questions and feedback.
8. Collaborate with other brands
Collaborating with other brands is another effective strategy to introduce your business to a new customer. Plus, brand-to-brand collaboration can also be a newsworthy experience.
But for a brand partnership to succeed, you should consider the following:
- A brand’s values are aligned with yours
- They can help you connect with relevant market
- Their products are not necessarily the same as yours
For example, you own a clothing brand. You might want to collaborate with Internet-famous visual artists. That’s because their followers are likely to buy the shirts that a particular artist designed.
After all, it is more affordable to buy a shirt than artwork on canvas.
9. Partner with influencers
If you want to expand your market reach, you might want to reach out to relevant influencers.
Luckily, you can do this in various ways. One, you can launch a paid sponsorship campaign. Two, you can send freebies to influencers in exchange for post promotion.
Although many influencers are famous on a massive scale, you don’t need to work with big household names.
10. Give away free stuff
Although online marketing is vital, there’s also a huge opportunity to get your logo and brand name in front of prospective customers using printed materials and swag.
Consider the types of products that your target customers use the most and would appreciate.
The more that they use these products, the more they’ll tell other people about them. In turn, you are creating a ripple effect in your brand awareness and your customers’ interest.
Here’s the thing: Brand awareness does not happen overnight. It is something that’s gradually built over time, which you can do by:
- Producing valuable and relevant content
- Selling high-quality products
- Providing excellent customer experience
Following these tips will allow you to position your brand as an industry leader. As a result, you can easily attract the right customers who are willing to buy from your br