Ecommerce Design is one of the main things to think of when you think about getting into e-business. Have you ever tried buying something from an online store only to back out? Perhaps you deem the website shady or that the checkout process is too cumbersome.
If only the website has better navigation, does not ask unnecessary questions, or has a quick checkout process, you might push through.
This shows that how you design an online store can impact the number of sales you can generate. But aside from design, you should also consider the functionalities you add to your e-commerce website.
The key here is to make it easy for customers to search and buy your products. If you are unsure how you can do that, we’ve got you covered.
Listed below are 12 tips you can follow to improve your e-commerce web design and boost conversions.
Make it Easy to Navigate
A site that has poor navigation may confuse and disorient users. At its core, your site should guide them through your e-commerce store. That’s why you should make it easy for them to explore the different options that you’re offering.
At Sytian Productions Ecommerce Website Design Philippines, we tell clients that their sites should have easy-to-use navigation.
Make sure that you categorize these products that are highlighted in your main menu. You can also improve the user experience by offering comprehensive services. An excellent example would be filtering the products based on color, price, or size.
Add Filtering Options for Your Products
As mentioned previously, filtering options allow you to find products and services quickly. Hence, they are integral in e-commerce web design.
Customers should know where exactly they can find your products without having to browse through many options. Moreover, when filtering your system, make sure that your categories are broad enough to fit in all products yet still specific enough.
Feature Your Best-Selling Products
To increase your e-commerce sales, make sure that you feature your best-selling products on the homepage of your e-commerce store.
Doing so gives visitors a window of what’s in store for them. Your homepage is also the most viewed section of your site, so it receives much attention.
When you place your best-selling products on the home page, prospective customers can immediately see the popular products in your store. This can persuade them to check out and buy the products, as best sellers can be compelling.
Make Your Website Mobile-Responsive
More than 50% of the world’s population these days is using mobile phones.
In fact, 50% of e-commerce purchases do happen on mobile. Chances are, people will leave your site if it isn’t mobile optimized. To know whether your site is mobile-friendly or not, you can use this simple Google Tool.
Here are also handy tips that will keep your site mobile-optimized:
- Don’t place giant banners or pop-ups, as they tend to cover the entire screen.
- Your CTAs should be easy to read, even from a small mobile screen.
- Product images should be placed in proper order and preferences.
- Always place the best sellers on top of your home page. That way, prospects don’t have to scroll through your site to find the product they need.
Similarly, it would be best if you consider how your desktop layout will translate into smaller screens.
This can include highlighting the essential elements of a mobile web design. Another factor to consider is how a responsive online store becomes easy to navigate.
Do these so that visitors can easily find what they’re looking for.
Choose the Right Color and Contrast
Both color and contrast play a key role in making your site stand out from the rest of the pack.
The contrast will do justice to essential elements in your site, such as CTAs, logos, and other important content.
Place Clear CTAs
Do you want to convert your visitors quickly? Then, you must have a strong call-to-action or CTA.
As we mentioned earlier, you can make your CTAs stand out by using contrasting colors related to your site’s theme. Other design elements you can use are whitespace and 3D graphics.
It would help if you also played a bit with your CTA wording to target different demographics.
Finally, you can influence prospects to immediately take action by bringing a sense of urgency to it. You can go with phrases like “Few Items Left” or “Free Shipping” to grab the attention of site visitors. Remember that human psychology plays a crucial role here.
Implement Simple and Secure Checkout Processes
Amazon has this excellent one-click checkout feature in all of its product pages. It skipped the “Add to Cart” step, thus making the checkout process even quicker.
Now, if you wanted an item that you wanted to save in your cart and buy it, you can still make use of the one-click CTA later.
By taking advantage of this, Amazon increased its conversions tenfold. The lesson here is that if you make the checkout process too complicated, users might abandon it altogether.
Place a Search Bar on Each Page
You can also increase your conversions to up to 20% if you put a search bar on your site’s pages.
Because users can look up items from any web page of your site, you can increase your site’s usability, decreasing the abandonment rate. A search bar will allow site visitors to explore your e-commerce store a lot further.
Make Your Content Readable
The content you put out might be high-quality and valuable, but make sure that it can still be easily seen and understood. Before launching your website, your font, font size, and colors should be easily readable.
There’s also no universal rule about the font that is often allowed on websites. But it would help if you stuck with the same font for the whole site. At best, you can use up to three distinct fonts to prevent any confusion.
Use Beautiful High-Quality Graphics
Similarly, you should also use high-quality images and graphics. Websites need to provide the whole experience.
Ideally, it would help to hire a professional photographer to help you come up with these unique images. Also, you need to remember that if the photos aren’t relevant and don’t serve any purpose to your site, people will immediately notice.
Make sure that you optimize the SEO of these images by using the appropriate ALT tags and descriptions to enhance your site’s visibility.
Make Contact Information Accessible
Think about all the prospective customers who might want to contact you. Let’s say that you’re a brick-and-mortar store, and you want your physical address to be seen on every page.
You must have a well-curated contact page as it’s one of the primary sources of building a solid relationship with your customers.
Also, if you’re selling tech products, you should make submitting support tickets easy. If your customers tend to ask for customization requests and inquire about any of your products, make sure they find your contact details easily. Better yet, add a live chat option so they can contact your customer support immediately.
Be Smart with Using White Space
Too little white space makes it hard for the customers to read or what to do next. Meanwhile, too much of it makes the web page look disconnected or unfinished.
That’s why essential forms and buttons should be placed in white spaces so that they’ll stand out. However, you also need to avoid putting plenty of negative spaces around them. Otherwise, your website will look empty.
What we are trying to say here is to ensure that you are not crowing your CTA button with anything that can take away a customer’s attention.
Over to You
By figuring out how to improve your e-commerce web design, you allow your business to increase its sales.
That said, your website should be user-friendly. That way, it will be easy for customers to navigate through your online store and buy your products.
Looking for website audits? contact us