Over the past decade, social media has taken to new heights. From only 5% of users in 2005, it turned to 79% in 2019. On a global scale, Facebook has covered 30% of the world in 2018. The increase in social media users has prompted businesses to use the platforms to market their business.
Younger age groups use social networks to research products online. It’s easier for them to make a purchase on Facebook and Instagram. Hence, organic and paid posts from businesses help encourage users to make a purchase. An active business page that legitimizes your business adds value to your brand.
Since digital consumers spend an average of 2 hours and 22 minutes per day on social networks and messaging apps, the need for a social media account designed for your business is essential. Through these social media accounts, you can promote your products and services, and reach a wider audience. You can also use it to run live, promotions, giveaways, and gather reviews.
By now, you can say that social media is a powerful tool for your business. However, managing your social media accounts can be time-consuming. Luckily, we created a list of 25 apps to help you manage your social media accounts.
You might think that you don’t need a social media management tool. Well, you do! Such a tool can save you a huge amount of time and increase productivity. One of the best and free social media management tool you can use is Hootsuite.
Hootsuite is a social media scheduling, monitoring, and analytics tool. The app is compatible with over 35 social networks, including Facebook, Twitter, YouTube, Instagram, and Pinterest. Moreover, you can schedule your post at the best engagement times using the app.
It also lets you monitor the social web with custom social streams. These streams allow you to use keywords that are relevant to your product and service. Furthermore, it helps you target users that are relevant to your business. Lastly, Hootsuite allows you to understand social results by looking at over 200 metrics to measure performance.
Zoho Social is a social media management tool for Facebook, Instagram, Twitter, Linked In, and Google My Business. You can automatically queue updates on the app and have them posted to all your social networks at once. There’s no need to open all of your social media accounts just to post the same photo or video. Zoho Social will be posting for you.
One of Zoho Social’s unique features is its team features. You can have your team members manage your social media account without giving them the password. Simply set up a new role in the Settings tab. Assign a team member that will post online while assign another one who will respond to comments and messages.
There’s also a Collaborate tab that you and your team can use. You don’t have to go in Slack, Messenger, or email to talk when you discuss everything on Zoho Social. As for social monitoring, you can see how many people are interacting with you online using the Live Stream tab. Zoho Social is truly an app that you must have.
Agorapulse is another dedicated social media management platform designed to help you monitor posts in different social media accounts. Like the other apps, Agorapulse allows you to queue, reschedule, and upload posts on all of your social networks. It’s inbox zero workflow allows you to browse all the comments, mentions, and messages in your account.
It’s also designed to work with teams, so you can assign roles for each member. It may not be the cheapest out there, but it is one of the most powerful tools you can have. Plus, you get good value for your money. The pricing depended on the number of social profiles and users required. Overall, Agorapulse is a great platform.
Buffer is another app that lets you post on your social media accounts and analyze the results of each post. It’s very simple and straightforward to use. Once you post content on your social media accounts, the app provides you real-time analytics to help judge the impact of each post. You can also see which works best and track the success of marketing campaigns using the app.
Later is a good scheduling app for you to post images and visual content on Facebook, Twitter, and Pinterest. What makes it different is it’s free forever plan that is best for start-up or small businesses. You can use the posting calendar to schedule posts for your store. It’s not only a scheduling app but it also has a conversation and analytics tab to assess the performance of your posts.
Social Media Post Maker
Social Media Post Maker is one of the best marketing apps to help you schedule posts on social media. You can create and share classic Instagram post templates, create book covers for ebooks, schedule Instagram and Facebook posts, and share graphic designs. Try the premium subscription to unlock all the features. It’s basically a post scheduler and graphic design app.
Tailwind is the best tool to use for Pinterest. It has a full set of tools for scheduling posts and monitoring the performance of your posts. To do so, click the SmartLoop tab and organize the collections of Pins that will be automatically rescheduled. It also lets you set the best time to upload the post.
Tailwind’s pixel-matching technology and image recognition help in searching for the most popular images. The analytics report also lets you measure the engagement trends, followers, and performance indicators.
Planoly is a beautiful visual planner for Instagram. Instead of imagining what your feed will look like, Planoly can help you see how your individual posts will look like a grid. In this way, you don’t have to delete a post when you saw it didn’t match with your theme. The result will be a cohesive and clear Instagram feed.
ContentCal isn’t a social media management tool but it’s a social media planning tool. When you and your team need to brainstorm which content to post, you use ContentCal. Pin ideas to the pinboard and brainstorm content for your page. Once you are able to decide your content, you can move it to the calendar. Then, send it for approval and schedule for publishing.
According to Buzzsumo, video posts get at least 59% more engagement rate than other posts. With this, the need for a video post is essential. Movavi Clips is a free video editing app that makes you create videos on your phone. Simply upload a clip, add it to the timeline, apply filters, pick a song, add transitions, overlay captions, and cut unwanted parts to create a stunning movie. Then, upload the video on your social media accounts. You don’t need to download an expensive video editing app when you can have Movavi Clips.
V2Art: Video Effects and filters
Video to Art editor allows you to add filters and video effects on your standard movies. It’s not only limited to videos because you can edit your photos! Choose among the variety of filters to recreate your simple video into a creative one. It’s super easy to use. Plus, there’s no watermark! Some of the effects you can apply are film scratch, polaroid, vintage movie, black and white, and hipster vibes.
Go back to the jazz century by editing your videos using the 90s app. You can use this VHS photo editor to create amazing digital masterpieces. Spice up your dull stories by adding cool glitches, and flashes to attract customers.
You can use the app to record videos and apply filters such as RGB glitches & VHS trippy Halloween sketch and ultra-light & grainy cam. Change the text by adding animated GIF text or video. You can pick among the different fonts such as handwritten, art, and calligraphy fonts. Aside from these, you can use cute and stylish stickers on the clip. Add upbeat music in the background to complete the video.
Keyhole is a social media monitoring tool that enables users to enter keywords, and hashtags to know its performance. It helps you know the right keywords to use and keep you engaged with customers. It will definitely aid you in social media marketing.
Regrann is a cool Instagram reporting app that lets you repost photos and videos on your feed. You can save photos and videos to your phone, upload full-sized pics from your phone’s gallery to Instagram without cropping them, and share posts through any other app that accepts photos or videos.
Reposta is another Instagram app designed to repost photos and videos while giving credit to the original source. Some of its features include reposting photos and videos from Instagram without a watermark and easily download Instagram images and videos. You don’t need to login to use the app and it can support multiple images and videos.
Facebook Ads Manager
Creating stunning posts isn’t the only thing you need to think of. You also need to promote your business. Getting people to visit your page and website is to use advertisements. Social media marketing helps in attracting your target market and increasing visibility.
Use Facebook Ads to promote your business. To launch your ad, you need a Facebook Ads Manager. There may be a few things you need to learn before you start creating an ad such as the policies of Facebook. Once you are able to learn the basics and policies, you can start creating your ad.
SocialDrift is an Instagram marketer’s best pal. It automated Instagram engagement which helps you increase follower count. You just need to provide information about your ideal Instagram followers and it will engage with these users through likes, comments, and follows. Through it, you can increase visibility and follower count.
If you aren’t utilizing email marketing, 2021 is the best time to do it. You may think that the younger generation doesn’t use it, but they do. They need emails to sign-up for several social media networks. Young adults and adults also use emails for work.
Building up your own database of email contacts helps you interact with your customers, and find out more about your customers. Mailchimp helps you send out email newsletters to hundreds of your customers. It also has detailed analytics, so you can see when your customers opened the email and when they visited your website.
Grytics gathers information about members and popular posts on Facebook groups. The data gathered helps you tailor your strategies to better suit audience interests. Using the app can successfully get the most of any Facebook groups.
Story Saver allows you to save Instagram and Facebook stories without any hassle. To use the app, you need to log in using your Instagram or Facebook account. Then, you can use the app to save stories and repost them to your page.
Clockify is a free time tracking software you can use when you have employees working remotely. If you have a Virtual Assistant or a remote team, then Clockify is a good time tracker. You can set the location, and compute for the billable hours after a work week.
Zonka Feedback is a great survey and feedback software for a service-based business. As a service-based business, you need to collect feedback from customers to know how well you are doing. The software allows you to collect the necessary data and create a report about it. This allows you to change some of your processes and improve customer experience.
Grid Maker for Instagram
Have you stumbled upon an Instagram profile that has these photos divided into posts to create one amazing photo? If you did then you might also think of creating one for yourself. Use the Grid Maker for the Instagram app to achieve it!
You can take a new picture using the app or upload an existing one from your Library. Choose among the sizing options and let the app cut your images. Then, upload the photos on Instagram in the order suggested by the app.
Sticker Maker for Whatsapp
It would be so cool to send customized stickers of your business to your customers. Use the Sticker Maker for Whatsapp to create stickers packs for your customers. Simply add a photo, remove the background, add text and emoji, and save it. Share the sticker with your team and use it when you respond to customers.
Do you want to cut out the jargon and improve your sentences? Use the Hemingway app. It will turn you into a better writer. The app removes unnecessary adverbs, corrects grammar, removes phrases, and improve your overall writing. It’s also super easy to use. Just copy-paste your sentences and visually see what works and doesn’t. Then, edit and polish your work.
There are hundreds of apps you can use to help manage your social media accounts. It is up to you which tools to use that better suit your business. Just keep in mind that testing out different apps is good and follow our suggested apps above.