8 Important SEO KPIs You Should Be Tracking
8 Important SEO KPIs You Should Be Tracking
1. Organic Sessions
Organic sessions is the most important SEO KPIs, it counts the sessions that came from people who found the website when they searched for something you offer, and they found you on google without an “ad” sign next to your website. So they clicked your website because it showed in the search results.
2. Direct Sessions
another important SEO KPI which usually comes when the user click the website url directly in the browser or they open it directly from the bookmarks or so on!
3. Keyword Ranking Increases
Connecting your website to google search console is essential to find out the keyword you’re ranking for, regiester your website in google search console, yandex search console and bing search console to rank your organic position accurately!
4. Leads/Conversions
Leads coming from users searching the web and finding your website is one of the most important KPIs and one of the long term goals for any business to reduce the cost of marketing online.
5. Bounce Rate
It is a percentage of people who exit a specific page. it is measured by dividin the single page visits by the total visits. It is represented as a percentage of total visits. The lower the bounce rate is the better, it means your visitors are finding quality content in your website and hence, they tend to stay for the session period. Learn how google counts the session duration here.
6. Top Exit Pages
Not technically an SEO KPI, per say, but something to keep an eye on when measuring your content performance. An exit page is the last page visited by a user before ending the session, closing the tab or browser, or searching for a new website. You can find these details in Google Analytics’ by navigating to:
Behavior Reports > Site Content > Exit Pages.
7. Page & Domain Authority & Spam Score
Super important metric for measuring SEO KPIs: Page authority and domain authority and Spam score. The do measure how good and famous a website is, it has so many factors into it like:
- How old the website is
- How many links point to the website (backlinks)
- How many quality authoritative websites point to the website
- How good the website is ranked
you can learn the number by installing MOZ extension in Chrome browser and finding the bar similar to the one below, where the domain authority is 53 and the page authority is 15, while the spam score is zero.
DA and PA should be increased.
SS should keep Zero or to a minimum.
8. Crawl Errors
Crawl errors can be found in Google Search Console, it is not technically an SEO KPI, but something to keep an eye on. Usually google search console sends you issues alerts via emails. You can test the crawlability of a page at any time using the “Fetch as Google” tool in Search Console and selecting the “fetch and render” option. Crawl errors can be at the server error, if Googlebot cannot communicate with the DNS server, the request times-out, or your site is down. Crawl errors can also be at the URL level, if a given page no longer exists or has a long redirect chain. If you see a spike in crawl errors, you’ll want to take immediate action especially if the crawl errors are at server level or the URL errors affect core pages.
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