Essential KPIs for Marketing Agencies
Essential KPIs for Marketing Agencies:
Are you opening a new marketing agency and looking forward to setting clear KPIs to measure your performance? We know the phrase: “What can you measure, you can improve”. So measure the following, according to your specialties:
Lead generation KPIs
- Monthly new leads/prospects
- Primary lead sources
- The number of MQLs and SQLs
- Cost per lead
- Cost per conversion
- Average conversion time
- Retention rate
- Conversions: visitors to leads, leads to opportunities
SEO KPIs
- Traffic from organic search
- New leads from organic search
- Conversions from organic search
- Inbound links to a website
- Page/domain authority
- Google page Rank
- Keywords in the top 10 SERP
- Ranking increase of target keywords
- Number of unique keywords that drive traffic
Website and Traffic KPIs
- Monthly website traffic
- Returning vs. new visitors
- Average time on page
- Website conversion rate
- Click through rate (CTR) on web pages
- Pages per visit
Paid advertising KPIs
- Leads and conversions from paid advertising
- Cost per acquisition (CPA) and cost per conversion
- Click through rate on PPC advertising
Social media tracking KPIs
- Traffic from social media
- Leads and conversions from social media
- Conversion rate
- Audience size
- Engagement rate
- Mentions
- SM ROI
Customer Side KPIs
- Customer acquisition cost
- Sales Closing Ratio
- Customer LTV
- Churn Rate
- Conversion Rate
- Upsell rate
Financial KPIs
- Operating cash flow
- Monthly recurring revenue
- Net profit
- Returns on investment
- Time invested in project vs. Returns
- Billing per full- time Equivalent
Project KPIs
- Lead time per project
- Estimated vs. Actual project time
- Estimated vs. Actual project cost
- Utilization Rate
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