97% of people use mobile phones in the entire world, and they check into their SMS more than 200 times a day. Businesses and consumers are bound to make most SMS marketing grow more, especially in Covid-19.
According to G. Want, who published a well-structured article on Nov 9, 2020, most Polish business companies that use text (SMS) as a marketing tool in 2019 were more successful than the others. Now it has become one of the most preferred modes of communication and marketing strategy.
According to Forbes SMS marketing is one of the most potent sources of communication than email marketing and other push-notifications services.
SMS marketing plays a vital role in the sustainability of small and large businesses in the pandemic.
Business companies use SMS marketing to stay in touch with their customers and workers 24/7.
According to a survey by SMS comparison in 2021, 9 out of 10 consumers prefer to communicate with their clients and team members through SMS in business rather than emails.
It is more convenient for all and it doesn’t bound you to have an internet connection with you throughout your day. It sets you free and lets you stay in touch with others if you cannot access the internet due to any reason.
Today entire world demand cheap and reliable mode of communication in pandemic and SMS service completely fulfill this demand.
SMS marketing is a very effective promotional technique for businesses. Indeed, this editorial support is very profitable. The advantages of an SMS marketing campaign are significant for any advertiser wishing to boost both their communication and their turnover.
It is reported by TextMagic, 2019 that small and large businesses can see an increase in engagement of 11% to 30% for SMS campaigns that ultimately increased the profitability of their business.
You have received an SMS from a particular brand or company to let you know about its latest offers and promotions. This way of doing things is called SMS marketing or SMS advertising. As (or even more) effective than email, texting offers many advantages.
What is SMS Marketing?
SMS, marketing abbreviated as short message service marketing, is one of the most advanced techniques that uses permission-based text messaging to spread promotional messages to your target audience.
A 5-digit code is texted to a customer to receive promotional messages, and SMS marketing software stores the phone number in its database. With good SMS marketing strategies, you can build a subscribers database to increase customer loyalty.
SMS marketing is all the use of SMS by companies for business/marketing purposes. These may be alert or service SMS, promotional SMS, premium SMS, or even commercial activation SMS.
During sales, for example, you often receive messages telling you “-30% on all our products and an additional -15% until midnight tonight with the code SALE15”. This is SMS marketing. And this solution offers many advantages.
What are the Contents of SMS Marketing?
Relatively short, or even very short, the great advantage of SMS marketing lies in their varied content adapted to the various commercial objectives of the company. We count among them:
- Promotional offers, invitations, and contests;
- Informative alerts;
- Personalized messages
- Satisfaction surveys or polls.
The basic components of SMS marketing are keywords and Shortcodes.
Keywords are the main words that show what your offers are, and Shortcodes are digit numbers to let you in the campaign.
What are the Advantages of an SMS Marketing Campaign?
Did you know? SMS is the most effective communication channel. Indeed, according to Techipedia, 98% of SMS sent are opened, and 83% are opened within three minutes of receipt. It is undeniable, SMS marketing is one of the best ways to communicate with your customers. Plus, texting is inexpensive.
There are indeed several relevant assets when it comes to running an SMS marketing campaign:
1. Direct and Rapid Communication
Using commercial texting allows you to reach your target in record time. As an SMS has a read rate of 95%, a promotional message is more likely to be read on a cell phone, although on an email box or paper medium.
This is not surprising given that a user consults his mobile phone, on average, 200 times a day! When the customer’s attention is thus within reach, having recourse to SMS marketing opens a wide door to positive repercussions.
2. Lower Cost for a High Profitability
The second advantage of an SMS marketing campaign is its affordable price. Much less expensive than the development of posters or flyers, SMS marketing also does not need a workforce or a place of sharing for its distribution. Wherever you are, check your local telecommunication companies and ask about their SMS business offers.
As the cost of an SMS does not exceed 1 euro or dollar, the investment is lower the number of customers affected and likely to consume.
3. Strengthened and Lasting Loyalty
An SMS marketing campaign also plays a role in customer loyalty. Through surveys or questionnaires, it allows the customer to be involved in the evolution regarding the brand and gives the interviewee a special consideration.
So the customer goes from exclusive consumer to direct actor with the company, which will accentuate his desire to purchase.
4. SMS are Instantaneous
It allows you to send alerts to your customers for different reasons (delivery, appointment …). The communication by SMS is done almost in real-time, a great point for your company because the customers like the professionals involved. Just pay attention to the date and time of sending your messages.
5. SMS Marketing is Ecological
More and more companies are adopting environmentally friendly practices. SMS marketing does not leave a carbon footprint, such as all paper media flyers or billboards.
How to gain more subscribers to your deals?
Start your SMS campaign with a unique coupon code to prevent nonsubscribers from having your offers. It will help you to gather more traffic and generate huge profits.
How to Leverage your Business by Effective SMS Marketing Strategies?
First, let’s clarify whether you are fully integrating SMS marketing strategies into your business or as a side hustle for marketing purposes.
SMS marketing can heavily uplift your business and maximize your success.
For effective and efficient SMS marketing, you need to build a team of professionals to get more out of it.
“If you want to lift yourself, lift someone else.” – Booker T. Washington
A great team will make your dreams come true.
“Alone we can do so little; together we can do so much.” – Helen Keller.
Use a reliable CRM (customer relationship app) to track your progress, analyze your strategies and rectify them immediately.
The key to success is advancement. Keep yourself updated, learn new strategies for SMS marketing and be innovative.
When it comes to the context of SMS marketing, be concise and concentrate on your words.
Write a clear and easy-to-understand message. The best way to do it is to know your audience’s culture and then use familiar words to introduce your offers or deals.
SMS marketing is one of the easiest ways to notify people about sizzling offers within your vicinity to generate more sales. If you want to beat the market you must go for it.
If you’re looking for a marketing agency to take over your SMS marketing campaigns, contact us!