Everything you need to know to start marketing your new company
When you start your business it's normal to be worried about being a friend of yours, marketing can be very confusing, many tools and many sites you have to create accounts and details so many that some people ignore them completely and therefore what I ignore is not important!
We hear from some business owners that they don't even need marketing. They think they are famous and everyone knows them and that they can sell their products by contacting their knowledge in distribution places. As marketing experts, we'll ask a simple question: Have you seen what Amazon is doing to market themselves? If no one needs to market, amazon should first dispense with it, but see what they do to market their products.
We'll talk about this in detail in this article:
- What is the importance of marketing your business?
- Do you know what your client wants?
- Do you think your customers love and trust your products?
- When was the last time you saw a customer talking about your product or service? Was it positive or negative?
The main objectives of marketing in general (electronic or traditional) are:
- Increased sales
- Retain current and old customers
- Increase new customers
✅ marketing turns the target audience into customers and creates new customers
✅ marketing maintains its current customer base by allowing companies to maintain long-term relationships with their customers
✅ marketing helps build a relationship with customers, by engaging customers and delivering the products or services they provide. To inform them of any new updates or offers, which naturally helps increase sales and promote business brand growth
✅ not only will building an audience help you spread your brand, but will also help you improve your product or service by getting feedback while taking your followers on your journey. Helps keep your product or service to their needs and adjust them to adapt to the ever-changing needs and trends of the market
✅ marketing will help you build and maintain the company's reputation, it also helps you arrange against competitors who may actively market their products
✅ improves marketing of revenue options by helping management make informed decisions by identifying effective marketing channels that drain money without return
✅ marketing is not a one-time thing, it is an ongoing strategy that helps companies thrive
So how do you start your marketing?
Setting marketing goals
❌ shouldn't be earning a million likes next month!
Start by writing your business goals, and select what you want to achieve in time. This will allow you to translate your goals into actionable marketing plans.
For example, when you start a business, you need people to identify your brand name = brand awareness in marketing.
☑ select your target audience (Buyer Characters)
Who will get the most benefit from your product? Create a client profile. Be precise. Describe a real person in the best possible way using the following points:
demographic ☑: gender, age, race, industry, employment, income and family size.
☑ geography: country, city, population, region.
☑ psychology: lifestyle, social class, values, beliefs, habits, hobbies.
☑ challenges: What conflicts do they face every day?
☑ pain points: What happens in their lives and your work can fix it?
☑ what drives them to buy your product – what do they need to see to convince them to buy your product?
☑ where they find their information: internet, newspapers, ads, commercials, etc.
☑ how and where do they spend their time online?
☑ how you can help: what content or resources we can provide to help our audience and convince them to buy.
Who are your competitors?
Before starting a business, you should be familiar with your direct and indirect competitors. This is particularly important to be able to play against them, in both marketing and business.
However, if you haven't done so, it's going to be how to identify competitors by conducting a thorough market search. Search Google (using the right keywords), engage in communities such as forums, blogs, and Facebook groups, or simply by asking friends, family, or customers.
When analyzing your competitors, make sure you cover the following points:
☑ how do your competitors market their brand?
☑ where are your social media competitors?
☑ what are they doing?
☑ what are their strengths?
☑ do you know what their weaknesses are?
☑ what can you do better than them?
☑ communication channels
Marketing is not limited to social media. There are many areas you need to cover based on your business needs and goals.
Some of the most common marketing areas that will help you promote your business:
- Your main store.
- E-mail marketing
- Social media (Facebook, Twitter, LinkedIn, Tumblr, Reddit, Pinterest, Instagram, etc.)
- Paid ads
- Influencers Marketing
- Content marketing (video, blogs, online seminar, podcast, etc.)
- Improving SEO search engines
- Public Relations
- Other related areas:
- Brand building
- Website – UX, writing ads, etc.
- Customer Service
What is the right marketing area for your business?
Social media should be an essential part of your strategy. But if you just focus on social media, you'll miss a lot! You need to cover as many marketing aspects as possible for your business, all depending on your business needs. You must find ways to be where your target audience spends their time.
For example, if you sell to drivers, create a radio ad, but if your target audience is children, make sure you follow them at festivals, toy stores and parks. If your audience spends most of their time on Google, you need to focus on improving search engines, search engine marketing, etc.
- Where do you think your target audience is?
- What is the best social media channel for your business?
The most common mistakes in social media marketing:
❌ use all social platforms
❌ create one post and copy it everywhere
Facebook ❌ used only for marketing
It's best to focus your energy on building social channels that will benefit your business.
If you're not sure which social media channels to use, this list will help you determine which channel is best for your business.
Facebook – for B2C, for all types of audience
Twitter – for B2B, to share and share
Instagram – For photo-based products: restaurants and products
YouTube – Corsets, product usage methods and revio in general
LinkedIn – for B2B, professional networks and marketing for other companies and businesses
Pinterest – for visual products and services only, mostly targeting women
Tumblr + Snapchat – for content that mostly targets teenagers
Quora – To find B2B customers
Meetup.com – Events and local marketing
Make sure you create unique content for each social network because each channel "works" differently, see the best practices for each channel and see the entrepreneurs in each channel.
What is the best time to post on social media?
There is no global "best time" for publication, and I advise you never to listen to anyone who says otherwise.
To answer this question, take a look at your Facebookpage:
From the top bar, click the visions and then post.
From your company's Instagram page, click settings and then report – scroll down until you see this chart.
These statistics show how many people are connected to the Internet every day of the week and when to connect to the Internet every day. Make sure you post when most people are connected to the Internet to make sure they see and interact with your content.
How many times do you have to post on social media?
If you're looking to grow your page, you should post constantly to keep your loyal audience sharing with your content, as a rule on how often you should post on popular social media platforms:
Pro tip: Just post the number of posts you can follow constantly. It's always better to post less frequently and get high-quality posts instead of frequently posting low-quality content.
Pro tip: Just post the number of posts you can keep up to date.
Free tools useful for use in marketing
Hootsuite and Buffer: To manage and schedule publications on social media channels.
Mailchimp: To connect with your customers through email marketing.
Bit.ly: To shorten the links you share on social media to make publications look cleaner.
Canva: To create easy designs.
Asana, Trello and Monday: To manage the project easier.
Read our updated article on the e-marketing tools you need in 2021
More important facts for your company:
The brand is not just about the logo. It creates a complete personality for your business and connects attributes to a company that appeals to the demographics of its core audience.
Successful brands often identify the brand's personality and direct all their communication efforts in the same direction. This creates a brand experience that attracts users, turns them into loyal customers and makes them happy.
The branding process occurs with each interaction and communication with people in a way that allows the company to be consistent in expressing its underlying behavior and values. From the sound and tone of your connection to customer service to aesthetics. Everything must be consistent and must comply with your brand guidelines!
A common brand error that some people make when they enter their personal preferences over work (by choosing their favorite colors for ad designs or communicating in a certain way with customers). Most of the time, it hurts the business and prefers to hire a marketing consultant when needed or at the beginning of the business to design a personality and preferred way of communicating compared to your market competitors.
It is brands that have made companies like Toyota known for their reliability or volvo's safety. Ensures that their business is more than just a rigid company.
A personal way to reach your target audience, which has a higher access rate than social media. If you have fewer than 2,000 contacts, it can also be free!
To start email marketing, all you have to do is set up a social media form for your company or website to collect emails. This will allow you to interact with your customers by sending newsletters. It will also provide them with the means to provide their feedback and ideas, which will help you improve your service/product.
MailChimp is a great starting point for running your mailing list.
Social media marketing
If you're just starting to use social media, here are some tips to help you work on social media marketing easily and professionally:
☑ social media posts shouldn't be random, they should set goals that are in line with your business goals. Develop a strategy for your presence and translate your goals into swiq outputs.
☑ set up a monthly calendar for your posts, and make sure you balance a mix of different types of publications related to your brand. Share visuals, copies (written pieces), videos, and links.
☑ be active, otherwise you will hurt your brand by making your social media page look like a ghost town.
☑ avoid talking too much about sales by publishing about your product/service. Interact by sharing relevant news and interesting articles, ultimately social media, and for business are social marketing.
☑ ask questions and share things like behind the scenes, testimonials and comments from your customers. Be sure to give your followers a reason to continue following you.
☑ interact with your followers, and respond to all comments or messages immediately. Always be active and engaged. Make sure you establish credibility and enhance the brand image.
To reach your customers naturally and smoothly, you need to use different features, such as stories, live streaming, Instagram and Twitter hashtags, or any new features offered by the social media channel as soon as they are released.
It has become difficult to build a follow-up base these days because of the changes Facebook has made and is making in recent years. That's why it's also important to use paid marketing on social media.
It is important to maintain a good relationship with customers even after the sale. Dealing with your customers is a great way to get to know your customers' personalities and satisfaction. Getting feedback will help you improve your product/service and will also keep you connected.
Obtaining reviews and certificates can help with social proof that enhances your brand's reputation and helps increase sales. A lot of potential customers use reviews to make any purchase decisions.
Great customer service transforms your customers into brand ambassadors through oral talk. This is one of the most powerful forms of advertising, especially for small businesses. Because people make purchases based on trust and credibility, you can take advantage of their network and get referrals.
(Search Engine Marketing (SEM, Paid Marketing, PPC).
Paid marketing allows companies to advertise in search engines using Google and Bing ads or on social media (Facebook and Instagram ads are the most common).
Currently, Snapchat, TechTalk, even LinkedIn and Twitter have an ad feature, depending first and foremost on your target customer type.
The cost of paid ads should not be high. Some companies can succeed with lower budgets.
Expert tip: Prioritize your efforts, and set the right budget for your business needs. Choose the right ad to make the most of your paid campaign. After that, the best for paid ads is to hire a professional to make sure you get the best value for money.
A strategic marketing approach that focuses on creating and distributing valuable, relevant and consistent content around your brand to attract and retain a specific audience, and ultimately encourage profitable action.
Content marketing can be achieved in the form of a blog, podcast channel, video channel, e-books, etc.
Expert tip: In order to keep marketing content, you need a team of dedicated professionals. You also need to be consistent and creative in your content efforts to be able to excel.
Most often, content marketing is associated with improving search engines (SEO) to achieve the best results
Search Engine Optimization (SEO)
Improving search engines (SEO) is how you get a better ranking of your site on search engines. Helps generate more targeted traffic than search engines. It promotes your business to be clearer for keywords related to your product or service.
Professional advice: You'll need to use a professional to set up a search engine optimization strategy (SEO) and make sure your website improves search engines well.
Do you need a website?
If your business doesn't rely on a website, you don't need to pay a lot of money to build a site. Your primary website will ensure you're online, which you can build yourself with a platform like WordPress.
Put all the information about your business, what you do, what you offer. Create an online wallet for your business.
Professional advice: Designing a great user experience on your website and writing a good version will make a big difference to the way you represent your business
Influencers are celebrities on communication platforms with a large number of followers who can influence their audience by promoting certain products after trying them out. This process increases the social approval of your brand and helps its followers make purchase decisions.
Depending on what you sell, you can partner with YouTube influencers, bloggers, small social media celebrities, or even famous locals in your city.
In recent years, effective marketing has become an effective way to advertise paid, much cheaper and more effective than paid advertising.
Do you need to hire a marketing person, or can you do it yourself?
Some marketing areas may necessarily need leadership specialists. For example, if you don't have original translators or internal writers, you should outsource marketing to someone else, to make sure your language is flawless and to give credibility to your business among target audiences. However, you can learn how to manage things when it comes to basic marketing such as email marketing and social media. Asking for professional help in developing your strategies at the outset will save you a lot of money and effort.
We also suggest checking audits from time to time and consulting a specialist to make sure you're on track because marketing is an ongoing business.
For free consultation from Digiutm contact us.