It is undeniable that social media plays a significant role in how we live our lives. Back then, we used these platforms to connect with our loved ones, look for a job, and share funny cat videos. These days, we also use social networking to promote our business. If you are a mobile app developer, you can use social media to boost app download. Here’s how:
Go for the Most Popular Platform
To date, Facebook is still one of the most popular social media platforms on the web. In fact, 2.5 billion individuals log on to it every month.
Other reports also show that over 90 million small business owners have connected with their customers via Facebook.
There’s no doubt that it is the number one platform out there for lead generation.
Use Contests to Drive App Downloads
Another effective tactic you can use is offering free incentives if you want to drive customer behavior. Everyone enjoys anything that is provided for “free.”
So use social media as a way to give your customers an incentive.
For instance, you can give them a chance to win a store credit card when they provide proof that they’ve downloaded your app. Doing so allows more people to download your app.
Optimize Your Social Media Profiles
Just like how you want to ensure that your website is search engine-friendly, you should do the same with your social media accounts.
This includes using the correct page or account category, using your target keywords on your bio, and adding your official links. That way, your social media accounts will be discoverable, and users can visit your other official accounts.
To achieve this, you can set your profile on social media, including all the essential details you wanted to include in the app. A good social marketing strategy starts with building the foundation and that is your social proof or profiles.
Try to be descriptive as much as you can, using keywords relevant to your audience’s interests. That way, when interested users look you up on Google or through the app store, you’ll gain better visibility.
Use Paid Advertisements
During the second quarter of 2020, the click-through rates for social media ads went up to 1.3%. This is a 0.1% increase during the same period of the previous year.
Thus, it is crucial to incorporate social media ads now more than ever. After all, these platforms have parameter features that allow you to target your ideal customers. This allows your ads to appear only to people who are likely to download your mobile app.
Through built-in tools and data at your fingertips, your ads can supplement your other marketing campaigns. Doing so allows you to maximize all your promotional efforts.
Use the Right CTA
Similarly, choosing the correct CTA can also serve as a game changer for your campaigns. Picking relevant CTAs for your ads helps boost performance.
Listed below are some of the best CTAs that you can use to boost mobile app download:
- Learn More
- Sign Up
Typically, the “Learn More,” and the “Download” CTAs are the most effective. If you pick the “Download” CTA, see if you mention a free trial or a basic app version.
The lower the risk for your prospects, the better. Many people don’t want to use a mobile app even if they’re already converted into customers.
We also recommend that our clients split test CTA buttons to know which one is right for them. It’s also vital to keep a close eye on the cost, quality scores, app installs, and clicks.
Ensure that you take a look at the big picture data before making any changes to your campaign.
Create Valuable Content
High-quality content is also one of the most effective strategies that you can use to promote app downloads. Create engaging content that can compel your social media followers to take action.
Ideally, it should come in various forms, like blog posts, videos, and infographics.
But you shouldn’t just copy your competitors. Although you should be creating similar content that’s popular, echoing the exact words won’t make you stand out.
At the end of the day, unique, highly engaging content is shared more on social media.
Incorporate Influencer Marketing
Influencers are known for their huge online following. That’s because these people create unique content regularly (which their followers love).
As a result, they’re in the position wherein they have the power to influence their followers with their content. What’s cool about these is that these influencers are available for hire.
So, connect with a handful of influencers to promote your app and encourage their followers to do the same.
Usually, influencers work on niches. Work with people who are sharing similar content. Working with them allows you to get the word out there and add value to your brand.
Create Offers and Discounts
To attract ideal users to your mobile app, you should develop a special promotion in your posts on social media.
You can start by offering a free coupon to encourage people to download and use your mobile app. If it’s a subscription app, you can provide them with a discount for the first payment and many other things depending on the app.
Similarly, you can run promotional campaigns that offer vouchers, gift cards, and other incentives when using your app.
You might also want to categorize your users. Something simple like “New” and “Returning” can suffice, and you can do this with the help of analytics. That way, you can provide incentives accordingly.
Let Users Promote Your App
There’s no denying that user-generated content can help with your marketing campaign. In fact, it can serve as social proof of how effective your mobile app is.
Hence, you should encourage your mobile app users to rate and review your app. To do that, you can use a branded hashtag and incentivize them.
You can use your creativity to associate these hashtags with your products so that it’s easily accessible to the public.
As a mobile app creator, come up with an original and unique hashtag and leverage it even more with the help of social media influencers.
These days, people would be willing to pay for convenience rather than a plain product. Hence, there is no better time to promote your mobile app than now. And you can start by leveraging your social media presence.
The tips listed above can help boost your mobile app download through social media marketing. After all, you can use this platform to engage with your users, inform and educate them about your app, and encourage them to take action.
And by “action,” we mean downloading your app and getting the users you want to use it!
So, fix your social media profiles today and start promoting your mobile app! Contact us for a free consult!