How to Optimise Landing Pages?
Before doing any ads or launch any campaigns, businesses should create an optimized landing page for their new product or service they want to promote.
Key Components of a landing page:
1. Clean-from-menu Page
Once visitors land on your page, you don’t want them to leave until they hand over that information and receive your offer. For that reason, it’s important to keep your navigation options to a minimum. Hide top and side navigation bars from the site so that nothing distracts them from completing the form.
These visitors landed on your site for a reason: to receive the offer your promoted. You’re actually doing them a favor by removing the distractions of links to other pages until they’re able to receive your offer – and you’re doing yourself a favor by reducing your landing page’s bounce rate.
What if you want conversions to whatsapp?
Well, in this case you will capture leads on whatsapp, make sure to add a clear form and a clear button for whatsapp as an option, people might not feel like connecting directly or they just prefer someone to talk to them.
2. Clear Headlines and Subheadings
Headlines are the first thing your readers see, they should be attracted to know more once they read your headline.
You should also be clear in what action you want the reader to take, for instance:
- “Sign up for your free account”
- “Learn how to take better photos: Workshop in Cairo”
- “Join our Club to get 10% OFF instantly on all products”
A subheading under your main headline can provide more information about the benefits of your offer. This also serves as your landing page’s value proposition: What does this offer bring to your buyers that they can’t get anywhere else? What makes it valuable to your visitor? You can’t fit all of that information into a headline, so fortunately, you get a second chance.
3. Clear Message
While your headline and a subheader should give visitors a pretty great idea of the value of your offer, for some visitors, those alone won’t be enough to motivate them to fill in their contact information on a form. A few sentences or bullet points that clearly state what the offer includes and why it’s valuable could make all the difference here.
In a brief and clear list, anticipate and answer any questions visitors might have about the offer. What does your visitor stand to gain from the offer? Will they learn more about your services? Does your offer teach them various ways to use your product? Can they save money or receive a free trial?
Be sure that you break up large blocks of text and use bullet points to draw eyes to the most important takeaways.
4. Relevant Visuals
In addition to creating a great offer and writing a great headline and value copy, compelling imagery will help you grab your visitors’ attention. After all, a picture says a thousand words. Of course, that image should be relevant and match the offer so that buyers aren’t confused by the final asset.
A great image for your offer might be the cover image of your ebook, a screenshot of the webinar or video, or a graphic design stating the discount or sale available. This gives landing page visitors something visual to match the text they read. That image will stick with them longer than any of the copy.
5. Lead Generation Form
This is where the magic happens! Your form is how your visitors will provide information in exchange for your offer. Without this form, you cannot contact your potential buyers!
7. Add Your USP / The Why / Social Proof
Unique selling point or competitive advantage, what differentiate you from others and thus the visitor shall take an action upon this piece of information?
Type of USP could be in differnet forms like:
- Customer testimonials: short quotes from happy customers
- Case studies
- Embedded social media posts
- Number of downloads, users, and so on
Landing Page Checklist
- Does your landing page pass the ZMT test? In other words, will someone know what the offer is, why you’re offering it, and why it’s valuable after only 3-5 seconds?
- Does it have an attention-grabbing headline?
- Does it have a relevant and compelling image?
- Is the copy clear and not confusing? Does it explain what the offer is and why it’s beneficial?
- Have you removed external navigation?
- Did you add social proof?
KPIs of Landing Page Performance:
Congratulation! You’re 50% away from your sales or leads. In order to measure the performance of your landing page, keep track of the following metrics from google analytics or any other data analytics that is tracking your website.
Total Number of Leads
Looking for a landing page audit? contact us!