The Most Important Design Tool for Digital Marketer is Canva, without a doubt!
Whether you’re an online marketer or brand owner, you certainly know how important visual designs are to building brands, and how much a customer interacts with them. In 2014 Peg Fitzpatrick and Guy Kawasaki wrote a hub spot blog post on e-marketing as the most important thing to come, writing, “Articles with one image every 75:100 words tend to get double social posts compared to articles with fewer images.” In another article, Kanva’s Kawasaki stressed the importance of including shareable images in blog posts, and creating regularly customized and appropriate visual content for social media platforms.
But as is always known, it is easier to say than to act, and following such tips takes a long time, in addition to effort and money, that is if you have experts to do it, then what if you don’t have all these possibilities?!
If here’s the solution, I’ll explain how to use one of the most important design tools every online marketer needs in 2021 and the simplest of all, Canva.
But before we explain how to use Canva in detail, let me give you a simple explanation of the history of the program and what is it?
CANVA: The Most Important Design Tool in 2021
Created in 2012 to design Graphic, Applevision and Site is used to create social media designs of various types of postes, page covers, groups, stories and almost everything that comes to mind about designs related to Sushil Media, as well as presentations, posters, documents, videos and other visual content.
The platform contains ready-made templates that can be easily used as they are or modified as you wish and see you.
The platform platform is completely free to use, and the system also offers paid subscriptions such as Canva Pro and Canva for enterprise.
How to make free professional designs from Canva:
First, you must go to Canva from here or download the app store for Apple or Android devices.
After accessing the site you can easily create an account either through Facebook, your Gemel account or directly on the site.
In this step you must specify the goal of using the program to know where you will go next, do you want to create a facebook post or make a story cover for Instagram, and then you can choose a template ready in known dimensions for each design or you want to create a design in dimensions that are completely different from the existing, and therefore you will choose to create a design and you will develop dimensions that suit your design.
- It’s nice in Canva that after you’ve finished designing, you can share it directly on your Facebook page by linking Canva to Facebook, downloading or sharing it through more than 10 downloads, but it’s a shame there’s no posting property directly on Instagram.
- Another feature of the program is that it allows you to create a team and share members’ designs with each other in order to improve or learn from them.
- Start designing from scratch or choose a template such as: video (1080 pixels), Facebook video, slide show video, collage video, YouTube video, Instagram stories, and YouTube introductions.
- Upload your photos and videos, or choose from the free video and photo library available for use on the site.
- After that, all you have to do is pull your choices and drop them in your design
- You can cut and edit your design and add filters to videos.
- Add some music from the free music library to the site.
- Add your own character using beautiful fonts, icons and graphics.
- Use animations and posters to make the design move and give it a spirit.
- Download your video and share it with the world.
Prefabricated templates and models
Once you decide what type of design you will create, you will find dozens of templates for the type of design in the list of ready-made templates, which is great in this list that it is based on the theme of design (is it motivational, business or sport … and other topics), and you can look by theme or colors you want in design. Sometimes the site filters templates for you based on the templates you’ve searched for earlier and the words you put in the site search list.
Templates have three completely free types, templates you can use if you use the paid form, and other templates you buy.
You can edit templates as you like, you can add different effects to the template or cut different images and other modifications.
The site allows you to add text to your design and not only this, but it offers you a different set of designs for text based on the text you write, do you want to write a saying, or do you want to write a congratulation. and other designs.
In addition to the possibility of changing the shape of fonts, the amazing canva is that it divides the shapes of the lines by type of use if you are not an expert in the lines and where they are used, for example: there is a logo category; The text category, the handwriting class contains font shapes that are somewhat similar to the handwriting, not only this, but there are categories based on the message you want to send through your design to the public or based on your brand’s position in the market, such as Elegant, Funny… and other categories.
Additional Tools and Items in Canva
In order to bring your designs to life, you can add some graphics or shapes through this feature, which are also divided into categories depending on their use.
One of the most important elements of attracting customers to the content you offer is the use of professional images and high quality design, but finding such images is a bit expensive, but Canva solved this problem, you can find dozens of professional images that you can use in your design and cover all topics that can come to your mind, such as templates and tools, some of which are completely free, and some of which you can use if you upgrade your account, including what you buy for a maximum of $1 or $2.
If you want to add a background to your design, here are hundreds of images that fit as backgrounds.
This feature allows you to download external files for use in your designs, whether photos or videos, and the software allows you to download either from your personal device files or from external sources.
If you are creating a video on the program, you will definitely need to put audio clips into this video, and this feature allows you to use ready-made audio clips in your design and is also divided into categories such as: Epic, Piano, Happy, Ad, Wallpapers…. And other sections, you can explore them yourself from the program.
You can also add some vitality and activity to your design by adding some videos, many of which you’ll find in this part of the site, suitable for all topics and all categories of business activities.
You can create folders for your different works on the site or create folders for works you like. However, in order to use this feature, you must upgrade your account to the paid subscription system.
Create a video on Canva:
Creating videos requires special skills to deal with somewhat complex video editing tools, so the cost of creating professional videos is a little high.
But the Canva team has another say on this; they believe that creating videos should be simple for everyone. If you’re one of those who used this feature on the program, you’ll find that they’ve already achieved this and it’s very easy for non-specialists to easily create professional videos.
Like other designs, there are thousands of ready-made templates that you can easily use, but if you want to design something else according to your vision and desire, here are the steps to design a video as explained by the site team.
Video design steps on Canva:
You’re probably asking now what’s new in this feature, there are many sites that do the same thing, so let me tell you what canva’s special at quick points.
- Sure, if you use other video editing tools, you’ll notice after you’ve finished and uploaded a watermark for the site you’ve used or the editing tool, but that’s not in Canva, because you won’t add watermarks when downloading your videos, and you can create or download an unlimited number of videos.
- The site contains thousands of free ready-to-use videos and high-quality audio clips, unlike many other sites _ which I personally used – it contains a very limited number of options, which most of the time do not meet your need.
- The site saves you a lot of money and effort; you won’t have to afford a professional video designer or deal with any complex programs, and there are no new skills to learn.
If you get to this part of the article, you certainly notice while reading that I am a big fan of this platform, so I decided to save you a lot of time and effort and tell you the most common questions on the platform that relate to creating videos.
How do I add music to a Canva video?
To add music to a video, just open the video in an editor, import your media and adjust the sound. Most tools let you edit audio so that music plays at different times in different sections of the video, or in the entire video.
What’s the best format for videos?
The best version of videos is MP4, which allows smaller files to run in high quality, avi format that uses lower compressed files and larger files, the WMV version of Windows applications, and the MKV format that integrates audio, video and translations into a single file.
How to use Canva to Edit a Video?
Download your video file in bernalmage editing and browsing editing features: viewer truncation, resizing, filtering, title, and motion. Think about length, sound quality, colors, scenes and pace, background music, introductions and conclusions. You can invite others to cooperate in the editing process.
Talk about Canva and its features does not end, there are many features that I have not yet addressed, such as the scheduling of the spread of the content on the social network in 7 different platforms, and the possibility of resizing with one click thanks to the resizing feature and other wonderful features, but I will be content to explore the advantages of the platform for you, enjoy the experience.
Want to design something for your company? Send us for help.