Instagram Tactics That Every Marketer Should Know
Nearly a billion people use Instagram. Approximately, 60 million photos are posted each day.
Instagram has become one of the most powerful online markets. There is a large number of influencers, business owners, and active users on it. With the right marketing plan, you’ll get your business promoted.
This rapidly growing audience is challenging! You better keep yourself updated. People quickly get bored, and everything is changing so fast.
Keeping that in mind, you’ll manage to cope with the uprising trends. It isn’t hard as you may be thinking.
There are lots of tricks that you can use and we’re presenting some of them.
10 Instagram tactics, features, and hidden gems that every marketer should know:
1. Optimize Your Instagram Profile
Your profile is your strongest point; let it express you well. There are many ways to do that:
It’s your space to tell who you are and express yourself in the best possible way.
Having a catchy bio is your first step to get a brilliant profile. Here’re some tips:
Use special fonts:
apply it via your phone or your pc. Many sites are available to help you such as LingoJam and font space. Choose your favorite font, download it, and apply it.
Add special characters:
your mobile’s keyboard has many of them. Characters and emojis are funny and attract many users.
excited to appear in the search? Add your keywords in a form of Hashtags so your bio shows up when the users search for these keywords.
use a line break in your bio to make it look less crowded.
Make sure that your profile photo relates to your business. A high-resolution picture confined to 110×110 pixels will be great. For better results, make it as clear and simple as possible.
Convert to a business account:
Be professional! Having a business profile provides you more advantages. It helps you to show your location and brand. Besides, following your activity will be easier; as you have continuous access to your profile analytics.
2. Instagram Notifications
Turn on the notifications for your favorite accounts. You will be notified when they have a new post, so you don’t miss anything. That will keep you updated and know what’s happening around you, your competition, your related influencers and so on.
To do that, visit the user’s account. Tap the 3 dots you’ll find upright the page. Then, choose notifications from the menu. Finally, swipe to turn on the notifications.
You can undo it whenever you want; it’s so easy!
Whenever you feel uninterested in their content, swipe to the opposite side, and everything goes back to normal.
Just a reminder about Instagram Features:
Make sure that Instagram notifications are working on your phone. Go to the settings to check for them. On the other side, you can stop seeing posts from the accounts you aren’t interested in.
How to stop the notification that you don’t like?
Going through your feeds, and you find a post that you don’t like? Tap the 3 dots on the right of that post. Choose mute from the menu. That allows you to follow those users without seeing their posts.
3. Define Your Audience
No plan, no work. This rule goes for everything, even your online business.
Before starting your business, you better know your target audience. This makes things work easier.
Setting your goals from the beginning gives you the desired results.
Why will you start this business? For whom this brand is designed? What do you expect to achieve in one year?
Answering these questions is so important. That helps you stay prepared for any future events and protects you from any sort of disappointment.
Once you define your audience, things go smoothly.
You’ll know how to attract them. Then you get more engagement and become popular on Instagram.
4. Use Instagram Filters
Filters to photos are like spices to your food. Instagram has many filters that make your photos look better.
Manage your filters to easily reach them.
Before posting a new photo, scroll to the end of the filter section and choose the setting icon.
You’ll find the filters arranged in a list. Tap and hold to rearrange them as you like.
When you post a new photo, your favorite filters will appear, at first and you can edit your post easily.
5. Have a Mesmerizing Content!
Having captivating content is the cornerstone of your success.
Make it simple and expressive. There are lots of ideas that will give you more engagement.
Try to record videos; this will let the users know you more.
Post photos from your location or other places you’re visiting. Instagram gives you many options to edit your posts, such as filters, stickers, and borders.
Post your photos in a collection and try to have them in sequence like you’re telling a story, which adds more excitement.
Share your moments with your audience. For example, tell them about your daily routine, share a behind-the-scenes photo with them.
The idea of online marketing is to connect with your customers. With compelling content, you’ll gain more reach and interactions.
6. Be in control
Always keep an eye on your account. You can manage everything like comments and posts.
If you’re tagged in a post, it will appear on your profile.
You can go to the photo you’re tagged in and hide it from your profile so it won’t appear.
Control the comments on your post. You can delete any offensive comments, or prevent your followers from commenting.
Tap the 3 dots right to your post, choose advanced settings, and click turn off commenting.
Also, Instagram provides manual filters for words and phrases. You’ll find them in the privacy section.
7. Be organized
Organizing your profile makes your work easier and limits your screen time. The following tips will help you.
- Clear your search history: this keeps your account clean, and you don’t get lost while looking for something.
- Go back to all posts you’ve liked: it’s like a nice throwback. You can reach them from your account settings.
- Bookmark posts: save the posts that attract you and create collections for them.
- Limit your screen time: you can adjust it from Instagram settings. A daily reminder will notify you about the time left for you on Instagram. That’s better; so you don’t get bored, exhausted, or overwhelmed by your work.
8. What to Do with the Old Posts?
The more you work, the more experience you get.
Instagram gives you the chance to archive your old posts, so you get back to them whenever you want. Old posts won’t appear on your profile, but you still have access to them. That helps you learn from your past, improve yourself, and prevent you from repeating the same mistakes.
With this trick, you can see how much you’ve developed.
9. Instagram Hashtags
Hashtags are a powerful tactic that helps you go viral. You can use them in your bio, your posts, comments, and stories.
Use them whenever you are raising a campaign, or use them as teasers to keep your followers tuned.
Just be wise while hashtagging, don’t use so many that they look like spam.
Find your perfect number. You’ll never know without trying.
There are many tricks:
- Hide Hashtags in your story or the comments on your post.
- Include your brand hashtag within the bio to make it visible in the search.
- Find relevant hashtags and use them.
- Use hashtag stickers.
10. Instagram Stories
Read about Instagram stories you can do for any business.
Stories are your space to share your living moments. Having a good story strategy will enhance your work. Ideas are endless, and you’ll never run off them.
Thanks to Instagram, you have all the options to be creative.
Instagram provides you with:
- Templates: they are a good way to be interactive with your followers. Filling in the templates allows you to do that.
- Stickers are a fun way to raise a question, share your location, and market your products.
- Polls let you know more about your followers’ desires.
- Stories are a good place to hide your hashtags.
- You can promote your posts and blog by adding links to your story.
- Instagram gives you the option to control your story privacy and make it visible only to specific followers.
Instagram is the second-largest social media network. Why don’t you make the best use of it? Imagine the countless chances to be creative and grow your work.
You can run your business from your home and have a connection with a wide base of the audience at the same time. We tried to mention the hidden gems and tactics about Instagram, which you might not know about them. Here’s our last tip; don’t forget to see your profile analytics. It’s important to track your progress.
Now you can use these Instagram hacks more efficiently and enjoy watching your brand growing!