Promote Parking Space in US – 6 Actionable Ways
Promoting a Parking Space can be challenging as selling a unit of real estate, but you should know that it is estimated that there are eight parking spaces for every car in the United States. This explains why city ordinances now stop requiring the inclusion of parking spaces in a development project.
On the other hand, this could mean an opportunity for you to promote your private parking business.
Promote Parking Space by Listing It Online
These days, consumers use the Internet to look for products and services they want. As such, you might want to build an online private parking marketplace for your business.
Think of it as like Amazon, but you sell parking spaces instead of products.
In addition, people need to know that your business exists. Hence, you need to establish your online presence. This includes having a well-optimized website and an engaging social media page.
Doing so increases your business’s market visibility.
Make it Mobile-friendly
In relation to going online, you need to ensure that your business website is mobile-friendly. That’s because the internet traffic coming for mobile devices has increased to close to 55% during the first quarter of 2021.
That said, see that your website will automatically adjust depending on the visitor’s screen size. Another thing you have to ensure is that booking a parking space online will remain intuitive whether the client is on desktop or mobile.
Better yet, you might want to build an app for your private parking marketplace. That’s because it allows you to determine whether a user is near your parking space. From there, you can send an appropriate notification
Coordinate with Commercial Establishments
Another way to use your parking spaces is to connect with a commercial establishment.
For instance, your parking space is near an office building. You can strike a partnership with the building administrator. Ask them to encourage their tenants to park their cars in your parking lot.
Another thing you can do is provide parking management to their tenants. This means that every business in the office will pay you a fixed month or annual parking fee for their employees who own the car. That way, they do not have to look farther for parking spaces.
Promote Parking Space by Partnering with Local Businesses
Similar to the previous point, you can also partner with local businesses nearby.
For one, you can offer your parking space to their employees who own a car. If they do delivery, perhaps they can park their motorcycles in your parking space for security.
Lastly, they can inform their customers to park their car in your space for security and convenience.
Promote Parking Space via Events
Just because everything can be done online these days does not mean you can do some offline promotion.
That said, consider offering your space as an event area. This can include car shows, craft shows, and local expos. You can even rent it out to people who love to do Zumba parties at a nominal fee!
The rationale here is to ensure that your parking space remains profitable. Another reason is to let people know that your business exists. After all, people who go to Zumba parties would also look for a place to park their cars securely.
Promote Parking Space via Coupons and Deals
Another way to encourage people to park in your space is by offering coupons and discounts.
For instance, you can offer a discount for car owners who would pay an annual fee versus those who prefer to pay monthly. Doing so will not only encourage potential clients to park in your space. It will also compel them to commit to an annual contract.
On the other hand, this means you are sure to receive payment for the next 12 months.
You can also do the same for commercial establishments and local businesses in your area. Mind you; these business owners would prefer that kind of arrangement as that would mean less hassle on their end.
Lastly, you can provide special discounts to individuals who would book your space using your mobile app.
Promoting your parking space is not difficult. To sum it up, an excellent way to promote your parking space is to let people know that it exists. Hence, you should consider having a website or mobile app to make booking a parking lot as convenient as possible.
Lastly, consider partnering with commercial establishments and local businesses in your area. That way, you can maximize your parking space.