B2B Marketing Strategies to Grow Your Business
If you want to grow your B2B business, it makes sense to align your marketing strategies.
However, marketing in this sense is more than just promoting your business. It is also about keeping growth in mind. After all, creating and expanding a business is not for the faint of heart.
For one, you need something valuable to sell. Second, you need to ensure that it caters to a specific target market and their pain points. Lastly, you must identify the marketing tactics that can help you promote your products or services and drive sales.
The question is: What B2B marketing tactic can you use? If you are curious, we suggest that you keep on reading.
1. Account-Based Marketing (ABM) as a B2B Marketing Strategy
Account-based marketing is the process of marketing to a specific account. This can be a particular company within a niche. ABM also relies heavily on the coordination between your sales and marketing teams and the ABM platform that you’re using.
This type of marketing, specifically in the B2B world, is appealing since it comes with a personalized and tailored approach. Clients’ experience with a sales or marketing team to create a business is as necessary as the products and services they provide.
Marketers are looking to source and manage client data using technologies such as artificial intelligence (AI). This is to help them make the most out of it. In fact, according to a report, there’s an increase in AI adaptation to 186% since 2018.
2. SEO and Content Marketing in B2B Marketing
Your target demographic needs to find your site for it to be effective. That’s where search engine optimization (SEO) comes in.
It’s also a note worth taking that SEO is a complex and evolving discipline and comes with two main components:
- On-site SEO refers to the search engine optimization efforts you do on your website. This includes incorporating target keywords on your content, internal linking, and improving your website’s page load speed. The purpose of on-site SEO is to make it easy for search engine bots to crawl and index your content for relevant keywords.
- Off-site SEO is the search engine optimization efforts you do outside of your website. Primary examples of off-site SEO are guest blogging and link building. The purpose of off-site SEO is to build brand awareness and position your website as one of the industry’s thought leaders.
Your on-site and off-site SEO efforts must work hand in hand. That way, your content will stay relevant with your target keywords and can convince your clients that you are a legit B2B business.
3. Email Marketing in B2B Marketing Strategies
Email marketing has a profound impact on the B2B world. According to Hubspot, 93% of B2B marketers use email to distribute content. On the other hand, close to 100% of clients check their emails daily.
These high percentages will get rid of your doubts about whether an email is still worthwhile to use, as it’s one of the best strategies out there. You can use it to come up with different marketing actions. Some of the most common types of emails are newsletters, confirmation emails, promotional emails, invite emails, and email courses.
To ensure the success of your email marketing campaigns, you can use an email marketing platform. Doing so can help you schedule and automate sending your emails and segment your subscribers’ list.
4. Influencer Marketing
Do you plan to tap into a much bigger market while creating a more authentic image? Well, why not try your hand in leveraging influencer marketing?
Influencer marketing is effective in helping you reach out to an untapped segment of your market. After all, your target clients are people who also look up to key opinion leaders.
Moreover, the quality of traffic that you’re getting from this source is a lot better than other sources. The reason behind this is simple. It’s because people tend to believe in people more than brands. So, if that influencer has a big fan following, then it’s already a plus point for you.
Also, keep in mind that influencers tend to be highly respectable people in the industry. Hence, this strategy allows you to borrow their credibility.
So, the next time you might be thinking about ignoring this marketing tactic, think again. Influencer marketing can help you reach new heights.
5. Pay-per-click (PPC) advertising for B2B Marketing Strategies
Pay-per-click or PPC advertising usually involves creating paid ads that will appear on top of the search results. You can generally come across them tagged with the word “ad,” which will indicate paid content.
Using PPC ads is a fantastic marketing strategy for most B2B businesses since they put you on top of search results. So if companies are searching for businesses like yours, you’re the first one that will show up first, and they are more likely to click on that listing.
6. Social Media Advertising in B2B Marketing Strategies
There are over 3.2 billion users on social media, which equates to 42% of the world’s population. There is no doubt businesses have changed how they reach their market because of social media.
Moreover, social media platforms aren’t the only places to post. You can also create brand awareness and share content that offers value, not just click-bait kind of content.
With the linear growth of social media these days, you can’t ignore some of the most effective social media channels that you can use. This includes Facebook, LinkedIn, Twitter, and YouTube.
7. Omnichannel Marketing in B2B Marketing Strategies
Online marketing these days is no longer just a digital tactic. It’s more about giving your customers the ability to do business across different platforms. It can be in-store, online, or through a mobile app.
Today’s world is fast-paced, digital, and hyper-connected. Hence, you need to communicate with your customers in a channel that they desire. This allows you to develop a better customer experience since there’s little to no barrier between the buyer and the brand.
To remain on top of your game, you need to constantly assess whether your marketing strategies are helping your B2B business grow. And if you are wondering if there is any marketing tactic that can help you stay on top of your game, you can always refer to this post.
Looking for a B2B Marketing Strategy for your business? Contact us!