Making your website stand out from competition can be hard! Let us help by prioritizing what you need to do!
According to a source, 55% of visitors spend less than 15 seconds on a website. With this short amount of time, you need to think of ways to stand out.
Without having a solid and unique website, you’ll be facing high bounce rates and potential loss in revenue. But with millions of websites out there, how do you stand out?
How you can make your website stand out
A great website isn’t only reserved for online business. Every brick-and-mortar business should also know how to make a site stand out since it can drive more customers to your business.
Know how you can make your site stand out with the following tips:
1. Make sure that your website is mobile-friendly
This is curucial if you want to make your website stand out from competitors, most customers these days expect brands to have mobile-friendly sites. But still, plenty of sites aren’t mobile-friendly yet.
Therefore, you need to get the best possible design, and having a mobile-friendly site is vital. An excellent web developer takes care of this, which gives you more reason to invest in one.
2. Follow the keep it simple rule
Don’t overcomplicate your site because you want it to be unique. While hover effects, animations, and carousels look great, these shouldn’t distract you from your brand’s core message.
The main goal of your site is generating leads and sales and not to win an award in web design. So, make sure that you keep it simple and professional. Make sure that you design a site that stands out and meets your business goals and objectives at the same time.
3. Provide stunning photos and videos
Videos are an excellent way to make you stand out. You can feature a relatable video that provides beneficial information. By doing so, you’re giving your brand personality, making you relatable and likable to customers.
It would be best to consider how and where photos will be shown on your site as you work on that. Site visitors will stay longer if you can engage and capture their attention through engaging videos and stunning photography. Be authentic when posting photos and videos on your site.
Although posting stock images are still alright. However, you want to come up with content that captures the essence of your company. So, make sure that you maximize this by sharing stunning photographs and videos.
Do not forget to consider accessibility. By default, search engines cannot understand your photo and video content. Include a caption on your images and add video transcription to assist your audience and search engines
3. Make your website about your clients and customers
Ideally, your site should be about your clients and customers. Make sure that you showcase the value of your services in ways that resonate with them.
Use success stories, case studies, and great examples of how you’ve helped solve their problems. Don’t fall into the trap of making your site about you. Instead, make it about them.
3. Be creative in presenting your employee’s bios
Prospective clients are also curious about the people they’re working with. So, it’s high time to get creative with your employee bios. You may want to link to a Spotify playlist.
Tell a compelling story. Put your favorite movie. Break free from the boring headshot, and opt for an image that shows more personality. Show your customers what makes you unique from the rest of the pack.
4. Produce unique content that resonates with your intended audience
Your site should be a go-to place for people to source great content. It should be a place where potential customers can find a couple of engaging and intriguing things that make them want to stick around longer.
So, make sure that you fill your site with great content keeping visitors engaged. One of the most important things your website needs to have is publishing fresh content regularly. It means that you need to be updating your site a couple of times monthly.
Coming up with fresh content ideas and great content makes you stay on top of the pack, helping your site rank on top of search engines. Regularly update employee bios, share new ideas your company is working on, write new blog posts, and so on.
5. Display previous achievements and metrics
Provide clients with particular examples of your work and the results.
The more direct and specific the results are, the faster you can get your client to find what they’re looking for and look for a creative way to achieve that goal for them.
6. Research your competitors
You also need to know what your customers are doing. If you don’t do your own research, you might also do what another person has done previously.
Make sure that you study your competitors’ websites as well. What did they do right, and what are the things that need improving? What tone of voice are they using in their content? How do they differentiate themselves from the rest?
After you have an excellent idea of what your competitors’ sites look like, you can start designing a stand-out site. Also, think of ways to improve its look and functionality to develop a unique website.
7. Offer excellent navigation
Most sites are complex. They either spend their time figuring out how to navigate your site, or they end up leaving. Make sure they can easily navigate your site.
You should also provide them with enough information. That way, they’ll know what to do next. Include information related to your store hours, business address, contact information, and info about your products and services. Arrange these into web pages that are clearly labeled so that visitors will have an easier time navigating your site.
Your site should also be simple yet personalized. If visitors have a hard time sorting through unnecessary visuals or blocks of text to get to the real content, you need to simplify. Navigating your site shouldn’t be such a hassle for them.
So, there you have it. Make sure that you apply these tips to make your site stand out from the rest of the pack.
The most crucial thing here is having a unique selling proposition of your branding and offerings. It would be best if you also worked with a reputable web designer. Good luck!
Looking to enhance your website? contact us!