SEO is a necessary pillar for successful blogging. So, which tools should bloggers use to achieve higher ranks?
Google is the leading search engine today; there’s no doubt about it. Considering it holds 94% of the market share, people listen—and follow when Google puts forward its rules and algorithms. Thus, bloggers are one of the top-most followers of Google’s rules.
Think about it, there are over 200 factors that Google considers before ranking a website remotely close to the first SERP (search engine result page). This is one reason many people rely on various tools, some of which are from Google itself.
Hence, how should bloggers choose which tools they should be using? Since blogging isn’t just about writing good content, there are various tools that a blogger must use to achieve top-most results. Therefore, it’s imperative that we dive into them to understand just how they can be helpful.
Importance Of SEO For Bloggers
Search engine optimization makes content and website pages ideal for search engines. Google considers various factors, as mentioned before when it ranks a page higher in specific keywords and queries.
In order for a blog to achieve higher visibility in search engines, it must focus on creating content that’s ideal for the online masses. Since it’s one of the major factors that search engine crawlers look for, the content needs to be of top-notch quality and integrity to be considered.
Therefore, using thorough SEO practices is one of the most sought-out ways of achieving this visibility. In fact, some would even say there’s no other way for a blog to achieve organic traffic today. So, here are four benefits testifying the importance of SEO for bloggers:
1. To Achieve Visibility
For a blog to be successful, it needs to garner traffic. Therefore, to garner traffic, it needs SEO to help it find the right visibility on search engines. Why is that? Because SEO uses a blend of elements, such as:
- Keyword inclusion
- Content relevancy
- Informative value
These elements help content stand out among similar texts with the same context or against blogs with a similar premise.
2. To Establish Prowess
The prowess or expertise of a blog depends on how well it portrays an idea. This is the “two birds, one stone” kind of approach in SEO. Since informative value is one of the necessities to stand out in SERP, it also plays a vital role in generating credibility.
3. Acquire Backlinks & Generate Reputation
Backlinks are one of the essential factors in SEO. They help a brand or business generate a sort of endorsement from other domains. A website is deemed appropriate and credible enough to be on the top SERP links by gaining such backlinks.
The other benefit of this SEO practice is the reputation in the industry or niche itself. Because when a website is established enough, it can lead a generic audience to other domains as well.
4. High-Quality User-Experience
High-quality user experience is one of the leading elements which make a website stand out in SERP. Suppose a user is thoroughly enjoying your website and the content on it. In that case, they’ll specifically search for your domain’s name.
This sort of search intent from your target audience will naturally help you gain higher ranks in SERP.
5. Build Domain Authority
Domain authority or site authority is a website score, first introduced by Moz. While it’s not exactly a factor Google directly considers, it’s generally thought to be a measurement for high-quality websites.
If your website ranks 60 or above in these ranks, then it will be considered credible. And achieving that sort of score is only possible by using thorough SEO techniques.
10 Recommended SEO Tools for Bloggers to Get High Rank in SERPs
All these mouth-watering benefits might make you want to jump on your computer and blog away. However, it’s not easy to simply write a blog post and post it. A variety of ingredients go into a successful blog post.
These are the ingredients that you need to gather, and you cannot do it all without the help of dependable tools. Therefore, to gain all these benefits, here are 10 recommended SEO tools that can earn your blog top ranks in SERP:
1. PrePostSEO’s Plagiarism Checker – To Find Duplicity
Prepostseo plagiarism checker is one of the most recommended tools by most experts today. Original content is one of the necessities of good SEO ranks today. This tool can take you one step closer to it.
It offers specific AI-based searching techniques, which search through the internet to find duplicate content. On top of all that, it features a relatively easy UI design.
Upon entering this tool’s page, you can see the easy UI design. Now, this tool offers 1000-words upfront. However, you can extend that up to 5000 if you sign-up for a free account. Anything above that will require you to create a premium account.
2. Grammarly – To Ensure Correction
Grammarly is a time-saving and efficient grammar corrector. It has become the go-to program for many writers today who wish to correct their content without any hassles or delay. This tool offers a simple UI design, which can help you correct your spellings quite easily.
However, if you wish to use it for more than just grammatical correction, then you will have to pay $12 a month. This will help you gain:
- Tone correction
- Clarity suggestions
- Engaging synonyms
- Content delivery measurements
Therefore, you can use this tool’s paid version to benefit from it entirely.
3. Google Workspace (Suite)
Blogging is a process of many steps, such as planning, writing, collaborating, and sharing. That’s why it’s not always ideal for writers to employ MS Office or other installed programs. In fact, bloggers rely heavily on Google Workspace because it offers:
As seen here, Google Workspace products include Google Docs, Gmail, Calendar, Sheets, Slides, Meet, and Chat. All of these tools can help bloggers with their everyday tasks.
How does it affect your SERP performance? By helping your blog effectively and create content regularly. Furthermore, it can ensure that you write content easily while collaborating with your team.
4. Canva – Add Design & Attractive Images To Your Blog
Canva is one of the easiest design tools on the internet nowadays. In fact, many hail it as the best online image editor or designer. So, how does it help with SEO ranks? Since you need images to improve your on-page SEO performance, this tool can help you do just that.
As seen here, the tool offers various types of templates for you to begin with. You can create an infographic, a presentation, or make a video by solely using pictures. All these factors add up and make Canva a necessary program for bloggers today.
5. SEO-Friendly URL Test – Make Your URLs SEO-Friendly
SEO Site Checkup is a truly remarkable website with many tools that can help you rank higher in SERP. This time, it helps you out by providing you with its SEO Friendly URL Test. This tool analyzes your website or pages’ URL and sees if it’s ideal for SEO or not.
Moreover, it can analyze various pages at once, and it simply shows if your page’s URL is ideal for SEO or not.
If you’re confused about an SEO-Friendly URL, then it’s the slug/URL of your blog’s pages and should feature keywords. If you’re still unsure, then simply use this tool, and it’ll do the rest.
6. AnswerThePublic – Find Headlines In Questions
Your keywords need to be unique and something people look for often. That’s why you need AnswerThePublic as one of your keyword finders. This extraordinary tool offers an easy approach to finding keywords.
All you have to do is enter a word, something related to your niche, and your country and language. Then, this tool scans the internet and finds common questions and queries regarding that particular word. Then, you can turn those questions into keywords or even blog titles.
7. Paraphraser.io – Improving Content
Paraphraser.io is a stellar program, which can help you improve your content in many ways. You must rephrase the plagiarized content in your blogs once you find them with a plagiarism checker. However, the purpose of this paraphrasing tool goes far beyond that.
This tool offers three different versions of your content – effectively.
As you can see, the UI offers you only the simplest options. Each one of these tones can rearrange your content for various purposes.
Now, you can use this tool to rewrite your content to make it better, or just the plagiarized section so you can cite it properly. Regardless of your goal, you need this tool as a blogger to ensure content’s integrity.
8. HubSpot Blog Ideas Generator
You need extraordinary ideas for your content to stand out in SERP. That’s why you need HubSpot blog ideas generator. This tool can help you generate a unique topic within seconds, and all you have to do is put a noun into it:
Once you do, the tool presents up to five different ideas, all related to your initial keyword. It’s a remarkable tool to generate unique topics and help you find something new to write.
9. Google or Ahrefs or SEMrush Keyword Planners – Keyword Explorers
Speaking of good keywords, you can use two of the best keyword planners available today. The first one is Google Keyword Planner:
These tools can help you generate unique topics and keywords without any delay. In an ideal situation, you can use both of them together. However, Ahrefs tool helps you find keywords according to the platform, i.e., Google, Amazon, or YouTube.
10. Google Analytics
A blogger needs Google Analytics to keep track of their blog’s overall SEO performance. It can help you identify many different metrics about your website, such as bounce rates, users, average session duration, etc.
Google Analytics can help you improve your content and website’s performance accordingly. So, while this tool might be 10th on this list, it definitely should be one of your priorities when blogging for higher SERP ranks.
Why Use SEO Tools?
SEO has many benefits for a blogger, as mentioned before. However, there are a lot of technicalities in writing the ideal SEO content and ensuring the website itself is up to standards.
That’s where SEO tools, the kind that we talked about, step in and help a blogger. So, to help you understand further, here are three essential benefits of using SEO tools:
· For Easing SEO Technicalities
Search engine optimization is all about technicalities. From ensuring page speed to creating quality and original content, a blogger needs to tend to various elements to ensure their blog gains high ranks in SERP.
For instance, a tool like SEO Friendly URL checker or Google Analytics can make life easier for a blogger. Since these technicalities can be difficult to understand manually, the assistance of a tool becomes all the more necessary.
· To Create Outstanding Content
Creating good content requires you to ensure a few things, such as:
- Plagiarism-free nature
- 100% uniqueness
- Outstanding headlines
That’s why you need tools to help write such content. If content doesn’t’ feature these key features, then there aren’t many chances it will find any organic traffic from Google.
That’s when some of the tools mentioned above step into play. These tools can help you ensure original and unique content without any hassle.
· To Ensure Blog’s Prowess
From good content to the originality of your writing, it’s imperative that your blog features something of value to your audience. Using all of these tools or a combination of the top ones can help you achieve that.
Because when you employ them all, you’re writing plagiarism-free blogs, along with unique headlines and information that answers the queries of your target users. Therefore, these tools can help your blog stand out with unique content and credibility.
These are your 10 best tools in 2022, and they can help you rank higher in SERP. All of these tools are ideal for on-page SEO tactics. They can help you with the benefits mentioned throughout this article.