The good news is that learning e-marketing is possible at home, in your free time, thanks to the wealth of free resources available online. We discuss our favorite resources below and offer our tips on how to get started.
Teach yourself better e-marketing in 6 easy steps
The first step to learning e-marketing: study
Gain the knowledge needed to become a successful digital marketer by reading free guides online – everything from blog posts to e-books and course materials created by experienced marketers, marketing agencies and universities.
Step 2: Practice, Practice, Practice
The best form of education is to apply what you have learned effectively. Create test campaigns, monitor results, improve campaigns, and learn from your mistakes. You'll follow the guidelines provided by the study materials you use and there's no risk that you haven't yet dealt with digital advertising budgets for real business activities.
Step 3 – Obtaining a certificate and qualification
Now that you're confident in subjects, get relevant certificates and qualifications to test your information.
Step 4 – Start your e-marketing blog
Owning your digital marketing blog will help you practice what you've learned and prove your experience. It will also help you start making industry connections, inviting opinions about your posts, and viewing writing for other publications.
Step 5 – Find training and support from experienced digital marketers
Take advantage of those new contacts you've used well. To progress as a digital marketer, you'll need the support and guidance of experienced professionals who can guide you in the right direction.
Step 6 – Continue learning and improving
Digital marketing is an ever-changing and evolving area that requires its practitioners to develop continuously as well. Never stop looking for new educational materials and opportunities to improve your skills.
What are the best free online digital marketing courses?
There are many free digital marketing courses available online, from general introductory courses to specific qualifications for various digital marketing disciplines. We have included qualifications and training courses that we believe will be more valuable to you.
The best YouTube channels in digital marketing in Arabic
Best free digital marketing courses in Arabic online
- Skills from Google
- We study the basics of digital marketing | Digital Marketing Foundation
- Inbound marketing content marketing
- E-Marketing Perception – Managing Paid Digital Campaigns
- Digital Marketing Perception Platform: SEO, Digital Analysis, and Correct Presence
- E-marketing at the lowest cost
- Social Media Track Skill
- Twitter's Marketing and Advertising Principles Skill Platform | Twitter Marketing
- A Start Up How to Develop An E-Marketing Plan Using Customer Data
- A Start Up What is the customer's purchase trip? Or the so-called Buying Journey?
The best free courses in e-marketing (Affiliate Marketing)
Commission marketing is the practice of selling other people's products for a commission – known as affiliate fees. If you're looking to advertise and sell your products over a satellite network, it's important to enhance your broader internal marketing skills and make sure you're familiar with the principles of effective online advertising. We have included a variety of courses below to help you complete your skill set and enhance your understanding of this critical area of digital marketing.
Unbounce landing page conversion course is a free online course covering multiple topics, all designed to help you understand how to get higher conversions from your landing pages;
The online course is divided from Google Ads into sections including digital sales, video ads, mobile, search, video, and shopping ads. Gives you a great overview of how commission marketing works on the Google Network.
The meaning of inbound marketing is similar to below the line marketing in that you target a specific audience related to your products or communicate with you in some way without buying, such as targeting site visitors or who have subscribed to your newsletter.
HubSpot Academy has provided a free and comprehensive internal digital marketing course with more than four and a half hours of information delivered through 38 lectures – completely free! You'll learn about internal marketing and caring for potential customers, as well as a wide range of general digital marketing disciplines, from improving search engines to improving your landing page
Google offers a free training course on how to promote a business using online advertising, consisting of five modules with video lessons that help you create a successful advertising and marketing strategy that includes email, video, and video marketing.
Google's free Google Ads Guide is designed to help you quickly access the latest information, with start-up modules, mobile improvement, and best practices to help you create click-to-sales image ads.
Free Analytics analytics courses to monitor ad campaigns
Without a comprehensive understanding of analytics, you won't be able to really make sure your digital marketing campaigns are performing. There are many key analytics platforms used by digital marketers to track key metrics for online advertising and search marketing campaigns, but arguably the most important platform is Google Analytics. The following courses will help you deal with Google Analytics and start using it to monitor campaigns.
Google Analytics for Beginners is a introductory video course offered by Google. You can get the course for free and learn how google analytics account works, how to navigate lists, report, and set up dashboards and shortcuts, among other key learning areas.
Free courses to improve search engines
Search Engine Improvement (SEO) is the art of improving your content and technical website structure for outstanding ratings in search engine results pages (SERPs). The right sioux strategy is a free way to naturally reach a wider audience and increase the success of your online offerings, but you'll need to make sure you're improving and marketing your content correctly to see the results. These free search engine optimization courses will help you hone your core skills and start creating effective marketing campaigns on the search network.
It is a certified digital marketing course offered free of charge. While a wide range of topics are covered in the course, a particular focus is on improving search engines, Google Analytics and Google Ads — areas of vital importance to research marketing professionals.
The Academy provides free educational resources and marketing exams through the Search Engine (SEM). You can take the SEMrush SEO Toolkit test for semrush certification.
Free content marketing courses
Content marketing is a way to make your brand clearer and increase its online authority by producing compelling, high-quality content that other websites want to distinguish and associate with. The best content marketing campaigns are effective partnerships that benefit you, websites, social networking archaeologists and the companies you share with. These free content marketing courses will help you start your effective campaigns.
Hubspot's free content marketing course is a great introduction to creating, resetting and promoting digital content. The course consists of 11 lessons and more than 32 videos and takes just over four hours to complete in your spare time. By the end of the course, you'll have learned how to design a framework to create content, create and rehired improved content, which search engines like Google love, and become a more strategic content marketer. Topics include understanding content marketing, the power of storytelling, generating content ideas, and building a framework for creating content.
Neil Patel, one of the top digital marketing influencers and best-selling author of The New York Times, created a free step-by-step content marketing guide designed to introduce new digital marketers to the concept of storytelling as a major sales tool.
Optinmonster provides a free guide for beginners to market content and how to use it to raise brand awareness among the target audience. The guide covers vital topics such as content marketing tools and ROI measurement, as well as providing examples of content marketing and FAQs.
Free professional writing courses – Copywriting
Well-enhanced, easy-to-use content that is convincing enough to sell your products and services is an essential part of the structure of any website. Without a good copywriting version, your website will not be arranged in SERPs and your customers will not have to buy from you. If hiring a professional ad author to write the content of your website is a luxury you can't afford right now, useful text writing courses will help you start writing your website copy.
How to craft content
Copyblogger offers a free text writing course that allows members to access 16 e-books and a 20-part e-mail series of lessons covering content marketing, search engine optimization text writing, email marketing, keyword research, landing pages, and online marketing.
Quick Sprout's final ad writing guide is a complete guide to writing digital ads that covers understanding the product you sell, creating a product description, understanding your customers, and completing customer search, among other useful topics.
Eduonix offers a free online training course on becoming a professional ad author filled with useful tips from major ad authors. It is delivered in five sections and you will receive a certificate of completion at the end of the course.
Free social media marketing courses
Social media gives you the greatest opportunity to reach relevant target audiences online. Before you start spending your precious advertising budget on Facebook ads and Instagram content, make sure you get a free social media training session or two to really get to know each of the major platforms you plan to advertise.
The Digital Marketing Institute (DMI) offers a free 15-minute social sales diagnosis to measure your skills compared to other digital marketing professionals. While this is not a course per se, DMC will recommend the appropriate social media course based on its results, and the diagnosis provides you with valuable insights into your current performance.
A free course that teaches you how to integrate social media marketing and email marketing to increase the impact of both channels. The course consists of a series of step-by-step lessons that include topics such as digital marketing methods for Facebook, Twitter, YouTube, menu sites and online review. This course is ideal for beginners in social marketing and provides practical examples of how to implement lessons in real life.
Free e-mail marketing courses
Many companies continue to rely on email marketing campaigns as a major revenue driver and an essential part of their digital marketing strategy. You can figure out how to improve your email campaigns to attract clicks to your site, improve conversion rates and increase revenue — these useful courses will help you get started or improve existing email campaigns.
Mailchimp provides a free guide to email marketing strategy that covers the basics of email marketing, how to create an email list, increase roI, design emails, and test email campaigns.
HubSpot's free email marketing course teaches you how to create an email marketing strategy that will grow your business, and you'll receive a completion certificate at the end of the course.
Free courses for click-buy ads (paid ad campaigns)
A pay-per-click (PPC) ad is a practice to place ads on search engine results pages, where the highest organic (search) results appear for a particular key phrase or term. The main digital marketing strategy, PPC is the best way to get your customers' attention to your website when you're a new business and not naturally ranked at the top of Google search engines
WordStream's PPC provides free online learning resources to help you build pay Per Click and e-marketing skills, with modules available to novice and advanced users. Topics for beginners include choosing keywords, ad groups, text ads, quality points, CPC and a wide range of other ideas you'll find invaluable when you start your career. Advanced units cover areas such as PPC to generate leads and geographical targeting.
Your guide to pay-per-click ads – one of the most important things to do in e-marketing is paid ads to reach the target audience
We've chosen these free pPC ad courses as an example as a great way to start using pay-per-click ads for business owners.
Top 8 Arabic-language books in digital marketing
- Kotler talks about marketing
- Marketing Basics
- Marketing for all
- E-marketing concepts
- Marketing and business management
- Basics of Digital Marketing – Skills from Google
- The importance of e-marketing
- Marketing Tips Booklet
The skills you need can seem like a long list, but improvement in digital marketing is a journey, not a fast race. Prioritize and what's most relevant to you first and start building your experience in each area, using some of the resources recommended above. Set goals and start working through them. The only way to become a better digital marketer is to start working on it today, if you want special lessons from e-marketing experts. Contact us