How to use Pinterest in marketing: 8 strategies you need to know

Pinterest is more than just a social network. It's a visual search engine too. Learn how to use Pinterest for business now.

 

8 strategies that will help your business achieve success in marketing on Pinterest

Why is Pinterest used for business?

These are some of the most important reasons why Pinterest marketing is appropriate for your company.

Pinterest is the fourth most popular social media platform in the United States.

It ranks ahead of Twitter, LinkedIn, Whatsapp and Snapchat. Nearly 28% of U.S. adults have a Pinterest account. This is more than one in four people, and one in two millennials in the United States (according to private user data from Pinterest).

Penterst also has a strong global footprint, from 2018 to the third quarter of 2019, and the platform's monthly user base grew by 38%, from 171 million to 235 million.

People use Pinterest more than ever.

Since last year 2019, pinterest users have increased by 28% each month to 322 million monthly active users!

As the "visual discovery engine," Pinterest is the only social media platform that offers visual research. This is huge, because 62% of the Ziers and millennials say they want to be able to search with images. According to the company, Pinterest Lens can now identify more than 2.5 billion home and fashion items.

Pinterest is popular with women – especially mothers.

Women make up more than two-thirds of the Pinterest base. In the United States, 8 out of 10 mothers are on the podium. When it comes to purchasing domestic products and services, women are the main decision makers.

People use pinterest shopping.

About 84% of pinterest weekly users use it to help determine what to buy. According to Pinterst, 55% of Pinners look for products specifically. Eighty-three% of weekly users made purchases based on the content they saw from the pinterest brands.

"Ben" Post increases the brand's appearance.

Commentators love discovering new products. In fact, 75% of Pinterest users say they are "very interested" in new products, compared to 55% on other digital channels. About 77% of weekly users regularly discover new brands and products on Pinterest.

Pinterest inspires people.

People use Pinterest to search for ideas and plan special events. About 95% of members say Pinterest inspires them, and 91% say Pinterest helps them achieve their goals.

On Pinterest, your brand can be more than just a brand. Be a source of inspiration and play a more important role for your customers in their daily lives.

Pinterest Business: Important Terms to Know

Like every social media site, Pinterest has its own language. Keep in mind this article is for everything that belongs to Pinterest Business.

Pinner

LinkedIn has Instagram members who have pinterest rules that Benners has. "Pinner" is a term for someone who uses Pinterest.

Ben Post.

It is the primary type of publication published on Pinterest. It includes an image, video, and text, and can be linked back to an original source.

RePins

RePin occurs when someone installs a post they didn't create in one of their panels.

Irrigated pins

Promoted pins are ordinary pins that companies pay to promote. These pins appear in the home feed and search results and include an "upgraded" rating. Video pins are also available for its promoters and app pins. Learn more about Pinterest ad options.

Rich pins

Rich pins provide more information about pins, from price information to installation buttons. It is available in four formats: product pins, recipe pins, essay pins and app pins.

Shop Look Pins

With Shop the Look pin, companies can add product tags to their designs. This allows Pinners to shop in appearance by clicking on the white dots of the pin. As of late 2019, Shop the Look ads are still being rolled out across the platform.

Boards

Pinterest panels resemble digital analog mood panels. They are used to assemble pins on a particular topic or topic. For example, you can create a panel to launch a product, or for seasonal content.

Group Councils

The group panels are the same as the paintings, except that more than one person can add content. Most group councils – 98% in fact – have fewer than five members.

Secret councils

A secret painting can only be seen by its creator and invited collaborators. When you create one, you'll see a lock code next to the name of the painting. This is useful for planning that you don't want to make public.

Protected plates

Protected paintings contain lawn pins and are only available to advertisers. The pins on these paintings can be seen across Pinterest, but the paintings do not appear on profile pages.

Save button

The Save button is an additional component of Pinterest browser for Chrome, Firefox or Microsoft Edge. You can install it on your website so Pinners can save your products in their Pinterest panels.

Audience insights

Pinterest business accounts have access to analytics via Audience Insights. Learn more about how to use the platform, and the metrics you should follow.

Pinterest Lens

Pinterest Lens is available on Android and Apple devices, a camera tool that allows users to take a picture or something and find relevant content on the site. It's basically Shazam, but for images, it's supported by image recognition technology and machine learning technology.

symbols

Personal symbols as mainly QR symbols, or pinterest version of Snapcodes. They can be digitally scanned, or on screens, and linked back to your dashboard.

How to set up a Pinterest business account

There are three ways to create a Pinterest business account. You can add a business profile to your personal account, transfer your personal account, or create a new business account. We'll show you how to start from scratch, as many of the next steps are the same.

1. Go to Pinterest Business: business.pinterest.com

If you have a personal account, you'll need to sign out first. Enter your email and a new password, and then click Create an Account.

2. After choosing your language and location, add your business name.

Then choose the right description of what your business is doing and add a link to your website.

3. Connect Instagram, YouTube and/or Etsy accounts.

Doing so ensures that pins from these sites are attributed to your business. In addition, you'll also be able to track relevant analytics.

4. Let Pinterst know if you plan to show ads on the platform.

You can also choose to provide contact information to the delegate to contact him.

5. Edit your profile.

To get there from the business center dashboard, click on the pencil code next to your name. You may want to change the name of your profile, because it automatically withdraws from the email you are using.

Add a profile picture that represents your brand. Dimensions must be 165 × 165 pixels. When you fill in the "About" section, try including some keywords. Click Done to Save.

6. Click "Claim" in the right list to claim your website.

This will allow you to track site analytics. Also, any pins associated with a claimed account include your profile picture and the follow-up button. This means better visibility, and perhaps more followers.

7. Create a Pinterest panel.

From your profile, click the plural tag to create a panel. Add a descriptive title. Next, look for the painting in your profile and click the pencil icon.

Add a description that includes keywords.

Choose a category for your forum. This helps improve search engines.

Upload a suitable cover image.

8. Create your first PIN.

From the control panel, click the plural mark in the upper right corner.

Add a title and description. Be sure to include relevant keywords and hashtags.

Include the destination link. Test them to make sure they work, and make sure they correspond to pin content.

Upload a photo or video. You can crop, trek, and add logos and texts to the Pin editor. Make sure you use a high-quality file. Look for specifications here.

Click publish and choose the panel you want to add to it.

Pro tip: Keep in mind installing the Pinterest save button. Helps easily fill your panels with content from your website or anywhere else. Or try Pinterest Catalogs to turn products into pins once.

9. Choose a cover photo for your profile

From your profile page, click the pencil icon at the top of the image. Pinterest automatically fills with creativity from your pins or plates. Choose either a creative panel or pin.

Business people will soon be able to add videos to the profile cover.

10. Add the Pinterest tag.

If you plan to advertise on Pinterest, you'll want to add the Pinterest tag to your website. This will allow you to track conversions and understand what people are doing on your site after seeing your pins.

Now that your business account is set up on Pinterest, you'll need to start attracting followers.

8 tips these tips will help you build your business strategy on Pinterest

1. Create great content

In fact, in a study on pinterest, 85% of Pinners users give more importance to visual elements than text. But that doesn't mean you have to slacken your profile.

What makes Ben Post so good? Vertical images. Exactly 85% of Pinners are on mobile. Images with a width to a height of 2:3 so that your image is not truncated, and target the highest quality.

Tell people what they see, and urge them to want to know more.

Overlay text. Keep in mind that you include a headline that enhances your message.

A great brand. Include your logo so your brand doesn't get lost in the random RePin order.

Good storytelling. Once you've attracted people, show your brand at work. In this way Pinners can imagine themselves as customers.

2. Ben Post constantly

Pinterest recommends installing something once a day. This is more effective than creating a panel and filling it once. Regular installation ensures that your content reaches a wider audience.

You can schedule pins on Pinterest or Hootsuite to ensure your account stays constant. Take advantage of your audience's insights to determine when your content gets the most sharing. It's always best to publish when the bulk of your audience is connected to the Internet.

3. Pre-plan seasons and events

Commentators love to plan for the future. Way forward. This means that brands should be better planners. Pinterest recommends sharing seasonal content 30-45 days in advance.

Seasons and holidays are great opportunities for brands. More than 56 million searches were conducted in 2018 for Valentine's Day, 227 million for Halloween and 321 million for December holidays.

Unsurprisingly, content delivered in a timely manner is experiencing a similar increase in leave. According to Pinterest, the promoted pins that correspond to life moments and holidays are experiencing a 22% increase in online sales.

Look at seasonal Insights in Pinterest for inspiration. Choose holidays that your brand can create content around, and make sure you use the right keywords.

4. Use panels to connect with Pinners

Give Pinners a reason to follow your Pinterest painting. Create a series of tutorials or DIYs. Or sponsor a panel full of customers using your products.

In her Pinterest profile, glossier cosmetics label contains separate panels of lip and eyebrow ideas and other make-up ideas. There is also a panel filled with more than 150 ideas about make-up. But it's the most popular painting to date is a group panel called BEAUTYCHAT.

As the company explains in its description, this forum is an organized space for influencers and partners to share their beauty content. The rules of participation have been clearly defined, including the number of pins that can be added daily. The panel now has more than half a million followers and more than 2,500 pins – more than six times as many as any other panel.

5. Improve content for search engines

Pinterest is a visual search engine after all.

Just like any search engine, keywords are the basis for discovering content on Pinterest. That's why it's important to use them in your company's names and descriptions, tablet and PIN. Hashtags are also useful, especially since Pinners can follow the tags they care about.

In addition to doing a good keyword search, there are many things you can do to improve SEO on Pinterest. From installing content from your website to enhancing sharing, we offer the best ways to arrange using improved search engines.

6. Create a content strategy

Almost all searches on Pinterest are trademarkless. About 97%, in fact. This means that there are plenty of opportunities to discover brands – especially when there is strong content and search engine improvement strategies.

Expansion is important, but you have to pursue a good content strategy. As Pinterest recommends, marketing agencies should "create a strategy that moves consumers from awareness to purchase." Once Pinner shows interest, your content should take them across the marketing path, from attention to decision to action.

On Pinterest, brands must reconnect with pinners to participate quickly. Findings from oracle Data Cloud's recent study show that when it comes to packaged goods for consumers, Pinners was likely to try a new product within 10 months of its launch.

Takeaways? "The focus was on the media at the beginning of the campaign," Pinterest says.

7. Target the correct installation tools with ads

Another effective way to follow Pinterest is advertising. Pinterest allows advertisers to target ads about keywords, interests, location, age, and other demographic information.

At the same time, targeting the public allows advertisers to access the following groups:

Customer lists, such as newsletter subscribers

People who have visited your website, people who have dealt with your pins or people who have interacted with similar content

Actalike audiences can also be created to help marketers find people similar to their customers. Just choose a current audience as a source, and Pinterest will find you like-minded Pinners.

8. Make it easy for Pinners to shop

Pinners, as we know, love shopping. So, make it easy for them.

One way to do this is to shop for looking pins. These pins simplify the online retail process by allowing people to click on the specific home décor or fashion element that interests them. Links take them directly to the product page so they can buy something immediately if they wish.

Pinterest also recently introduced a store tab for business profiles. This custom pinners (members) tab allows you to shop for the company's products directly from their profile. Although still new, it bodes well for being an effective selling point for companies.

Remember that all your efforts on Pinterest can be improved by paying close attention to Pinterest'sanalyses. Stay up to date with your audience so you can plan and improve your business.

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