A Customer Lifecycle Management (CLM Tools) strategy is essential for small and medium-sized businesses to map the customer journey. It allows them to build a plan to cater to their customers’ needs during various stages. It also helps companies retain customers, improve customer satisfaction, and encourage brand advocacy. You can measure and track these metrics…
If your startup has reached a point where it is ready to expand, congratulations! Now what? Wanting to expand is easy. However, the challenge is in convincing investors to fund your startup. That said, we have listed nine things that these venture capitalists are likely to look for when investing in a startup: Clear business…
These days, it is imperative that our marketing decisions are data-driven. However, that should not stop us from using our creativity when launching a promotional campaign. Doing so ensures that we are expanding our brand’s exposure. In addition, you need to be creative in identifying and measuring what key performance indicators to measure. That’s because…
ما هو الفرانشايز (حق الامتياز)؟ هو عقد بين علامة تجارية قائمة وشخص آخر (متلقي الامتياز)، بحيث يمنح الحق في استخاد العلامة التجارية بشروط معينة، ويتضمن كذلك التأهيل في كل الجوانب (التشغيلية، إدارة الموارد البشرية، معايير التصنيع، المخزون، البيع، التسويق) لتمكينه من إدارة الفرنشايز بالمعايير المثلى لمانح هذا الحق، ويعطي متلقي الامتياز نسبة من الربح متفق…
Marketing mistakes are more common than you think. Doing these small and innocent mistakes over and over again are impacting the long-term almost as much as big mistakes. It’s important to keep a good marketing practice in mind and have a sound plan for your business. And the first step is learning all these mistakes,…
Companies all over the world spend billions of dollars every year to push their products to show on social media and to stay relevant. This is not a new practice; it’s been going on for many, many decades. What’s new, however, is the way they’re spending that money now. Marketing Your Business On Social Media…
Starting your own business it is challenging. There are a lot of nitty-gritty pieces of information you need to know before you start selling online. Considering that the online eCommerce industry has increased over the past decade, starting with a bang is essential. Based on Statista, 1.92 billion people purchased goods or services online in…
We live in a world where social media dictates every aspect of our lives. In all of this, you may feel as if email marketing has become an obsolete trend and can no longer work wonders for your business. In truth, you could not be more mistaken. Social media websites like Facebook, Instagram, and others…
Starting a business might be one of the hardest things you can ever do in your life. A startup takes passion, hard work, self-motivation, and sacrifice after sacrifice. According to Forbes, 8 out of 10 businesses fail — it’s that hard! You need to make sure you have what it takes and the right reasons…
If I had a penny for every time a business owner told me they feel lost when it comes to marketing, I would certainly be a millionaire. When starting your business and having so much to worry about, marketing can be so overwhelming. So much that some people would ignore it or minimize marketing efforts….