When companies think of B2B marketing strategies, direct and outbound processes come to mind. These messages are often sent directly to clients or prospects that are identified with this approach. It also needs to be compelling and persuasive enough so that your audience responds and engages with it.
These strategies are indeed crucial in your marketing arsenal. But the world of B2B marketing has expanded, and the behavior of buyers has also changed. Many buyers use search engines and evaluate the company rather than check personal references.
That’s why, if you want to run a successful B2B marketing campaign, here are five handy B2B marketing tips that will enhance your marketing efforts:
1. Create a Consistent Brand Experience
No matter where your prospective customer is in their buying journey right now, they should have a consistent positive experience with your brand. We couldn’t emphasize this enough.
If your messaging is too formal in your site, but conversational and informal on your social media accounts, people will feel that disconnect. The same thing goes for the fonts, colors, and images that you use. Customers will not remember or identify with your brand. That’s because a brand is a set of associations individuals have with your brand.
Think of all the prominent brands in the market. Chances are, people felt strong associations with each one of them. Whether it’s a specific color, tagline, product, or people behind the brand- something immediately comes into mind when you think of them.
Think of Nike and its tagline “Just Do It” or how you can always connect Apple to Steve Jobs. This is precisely what you need to do to stay on top of your customers’ minds.
2. Existing Online is a MUST For Your B2B Marketing
Not only is it vital to your B2B strategy to be digitally present or have a website, but you also need to optimize your site for it to become visible on search engines.
Here are some essential things that you need to keep in mind:
- Make the information clear and concise.
- Site optimization will enhance your visibility on search engines, especially with Google.
- It would be best if you also made it mobile-friendly since most of your prospects with be reading your content from their smartphones.
- Create a solid social media strategy
- Make the most out of SEO and organic traffic.
3. Leverage Social Media Marketing
According to data, 84% of B2B executives are trusting social media in making purchasing decisions.
Social media isn’t just for B2C. It’s also an excellent platform for the B2B business model. Social media platforms aren’t just an excellent place for customers; business leaders and execs also use these sites. You can use it as part of your Marketing Strategy to connect with consultants, executives, and vendors online. You don’t have to be on ALL Social media platforms, just pick the ones your target audience will be more likely to use and spend time on! Like LinkedIn, Google My Business, maybe another channel if it applies to your business only!
4. Explore Marketing Channels to Use
During your competition analysis, you might come across different marketing channels that your competitors have successfully used and channels they haven’t tapped into.
This is your chance to start building your own B2B marketing strategy. It also gives you a chance to diversify your B2B marketing portfolio so that you reach key businesses that you need to.
Depending on your customer segments, find channels, strategies and tools that let you optimize your leads and sales funnels.
5. Focus on Data-Driven Marketing
40% of brands now plan to boost their data-driven budget. Many marketers today use data as a gold mine. Tech-savvy marketers use it to gain insights and develop a data-driven strategy that delivers impressive results.
We all know the value of data in this day and age, and it should be integrated in your decision making process. You can gather information about your customers using innovative technologies like AR and VR. When optimizing your B2B conversion rates, you can then use this data to come up with highly personalized marketing strategies.
Search engine optimization (SEO) is vital to put you into a position where you could be found by prospective B2B clients. Many businesses will be looking for information and solutions with the help of Google.
Now, if you have a strong SEO strategy, your site will gain more exposure on Google’s search engine results page. This, in turn, will bring more organic traffic to your site.
You have to rank well on their page to get the most out of Google’s SERP. Most people will click on the top three results on Google, but will never go beyond the first age. That’s why, by optimizing your site for SEO, you’ll boost your search engine rankings.
Here are some of the few factors that contribute to the page rankings on Google:
- Keyword use- This provides Google with the information about what your site content is all about. Ensure the keywords you use are competitive and relevant to your content. That way, it has a good chance to rank better than other sites for the exact keywords.
- User engagement- Google will look into factors that indicate high user engagement, like social signals (likes and shares), backlinks, and comments.
- User experience- Another element that indicates the quality of your site. Technical issues like a slow loading site can affect user experience.
Over to You
So, there you have it. These are the top B2B marketing tips that improve your marketing campaign. Constantly monitor and adjust these strategies whenever needed.
Doing so will ensure you’ll get a higher ROI in the long run. This will also ensure you don’t waste your time on strategies that aren’t working out.
Contact us for B2B Strategies!