Who is the electronic marketer
The electronic marketer is responsible for raising awareness among potential customers and attracting new customers through the electronic marketing channels of its two branches (paid and free) with the authorization ofthe company. These channels can be social media platforms, the company's website, or through the company's search engine arrangement (SEO). And e-mail campaigns and ads or through the company'sblog.
What does the electronic marketer do?
The electronic marketer focuses on performance measurement indicators for each marketing channel and through which it can measure the company's performance.
When marketer marketed through the Seo search arrangement, it measures the free access rate of the site for visitors searching for the site via Google. E-marketing is always implemented through many tools today in small businesses. You can use many of the tactics that we have explained at the same time, while large companies have many specialists, each working on a particular channel or technology, or a full team for each channel!
What are the functions of the electronic marketer?
1- Improving SEO search engines:
His main job is to raise brand awareness by means of free access rate in short, he is responsible for arranging the company's search rate on Google using many search improvement tools that deal directly with content makers to make sure that the content works well on Google even if the company posted content on social media platforms. Some job titles are: SEO Manager- SEO Executive
Its main objective is visits on the company's page, increases in the company's blogs and the number of subscribers on the YouTube channel, content marketers usually post the company's content as well as make visual marketing content. Professionals always work with colleagues in departments to make sure the marketing content is appropriate for the company's products and is supported by promotional content through various marketing channels. Some job titles are: Content Writer – Writer – Content Marketing Officer
3- Marketing through social media marketing platforms:
Its main objective is to increase the number of followers and posts and the number of times the content appearsto thepublic, by reference to the job title, the role of the marketing officer across the communication platforms publishes the content of the website from blogs and the role of the marketer here is to schedule and publish the written and visual marketing publicationsof the company to increase the number of followers and their participation in the field of thecompany, and one of the main roles of the marketer is to work with the content maker and develop the content they publish through social media platforms. Some job titles are e-marketing officer – social media manager
4- Email Marketing:
Its main objective is to design and prepare the e-mail content that is sent to potential customers or registered in the newsletter. Performance indicators are the rate at which e-mails are opened, clicked and subscribed to offers sent by email.
Responsible for managing the company's software that allows the marketing team to understand customer behavior and measure the company's progress rate, it is better to have someone responsible for managing all the company's electronic channels and marketing campaigns and measuring the management of each campaign. Some job addresses are: Email Marketing Manager – email marketer – email marketing manager
What does Inbound Marketer and Outbound Marketer do?
Outbound Marketing aims to deliver the marketing message to as many customers as possible online, regardless of whether this content is appropriate for them or not. An example is the ad banners that we see at the top of the web pages that try to display a product to customers or others even if they are not ready to buy the product.
On the other hand, Inbound Marketing, in which marketers employ marketing methods to attract, share and engage target customers by displaying products that are of interest to them and useful to them, and they know this because these potential customers have visited the site, subscribed to the newsletter, responded to an ad, etc.
One of the most useful internal marketing methods is the blog that grows your website by searching potential customers for the content you offer.
So, in short, internal marketing is the marketing methods in which customers who have already shown interest in your content are attracted, shared and engaged in some way.
E-marketing in general is the umbrella that includes marketing methods both internally and externally. In large companies you will find a full section for internal marketing and external marketing.
Is e-marketing suitable for all businesses?
E-marketing is suitable for all businesses indeed regardless of the company's products. E-marketing still builds customer personality to identify their needs and create valuable marketing content, yet it is difficult to apply e-marketing strategies for all businesses in the sameway.
– Selling to B2B – Business to Business:
If your company is targeting other companies, such as wholesale sales to other companies or providing services to companies such as Digiutm, where it provides electronic marketing services to other companies, all e-marketing efforts should be directed to focus on creating a base of potential customers through the company's website and using related marketing channels such as LinkedIn where business owners are located, and Google where they are looking for service or product.
– Selling to the end consumer – B2C – Business to Consumer:
If your company sells consumer products and relies on the price of the product, the goal here is to attract customers to the site and turn them into real customers without having to talk as a sales representative, which is why it is not important to create a base of potential customers but the most important is to focus on building an easy and quick purchase by building the perfect user experience from customer access to your site to making a purchase decision.
For consumer companies, communication platforms such as Instagram, Pinterest and Facebook are more valuable than focusing on LinkedIn.
Why is e-marketing important?
E-marketing helps you reach more target audiences than you can through traditional methods and target potential customers by purchasing your product or service. Additionally it is much lower in cost than traditional ads, and you can also measure marketing success on a daily basis as appropriate foryou.
Benefits of e-marketing:
1- You can target customers who are ready to buy your product or service:
If you make an ad on a TV, magazine, or billboard, you'll have limited control over who can see the ad, but of course you can select a particular demographic, such as some of the magazine's outstanding readers, or select a particular population area but you can't measure the result of the ad, and electronic marketing allows you to identify and target a very specific audience, and send them specific marketing messages.
– For example, e-marketing enables you to use social media features to display ads based on certain data such as age, gender, location, interests, relationship network, or behavior. You can use pay-per-click tactics or improve search engines to display ads to customers who have expressed their desire for your product or service, or who are looking for some keywords related to your domain.
In short, e-marketing enables you to do the necessary research to identify your buyer, and allows you to improve your marketing strategy over time to ensure that you reach potential customers who are more likely to take action on your site than others.
Less expensive than traditional marketing methods:
E-marketing enables you to track your advertising campaigns on a daily basis and reduce the money you spend on some channels that don't work investmentally or have little return rate. This does not apply to traditional advertising methods, such as billboards, no matter how they affect or how they work and connect their target even though they cost the samecost.
In addition, e-marketing gives you the full freedom to control the spending of money in the marketing process, meaning that instead of spending on pay-per-click campaigns you can make a design for the program that makes you good marketing content on Instagram. In addition, e-marketing allows you to be in the picture permanently to ensure that you don't waste money on marketing channels that don't work.
For example, if you work for a small company with limited budget, social media platforms, blogs, or search engine optimization enable you to achieve a high investment rate at the lowest cost.
3- E-marketing allows you to compete:
If you own a small company, it's definitely hard for you to compete with brands and giants in your field. They have millions of dollars to spend on TELEVISION ads or advertising campaigns, but there is an opportunity to compete with giants through various e-marketing strategies.
For example, you can select some keywords related to your service or product, and write high-quality marketing content that helps you improve your ranking in search engines. This is because search engines don't care about any of the companies or brands but instead prioritize content that fits more the keywords your target audience is looking for.
In addition to enabling social media platforms to reach more of your target audience through influencers, you may not be following giant brands but you certainly follow a lot of influencers who can view products or services they love on networking platforms, if you work in a medium or small company, this strategy can be right for you.
4- Electronic marketing can be measured:
E-marketing gives you a comprehensive from start-to-end guide to all metrics of interest to your company, including the number of public appearances, posts, views, clicks, and time spent on your page. This is the greatest benefit of e-marketing. Traditional marketing cannot measure these things, but it can be useful for some goals, but its biggest drawback is the difficulty of measuring its success as a marketing method.
E-marketing also allows marketers to get very accurate results at the same time. For example, if you put an ad in a magazine, it's quite difficult to determine how many people have looked at your ad. There is no clear way to know how successful this ad is in achieving sales at all.
– On the other hand, in e-marketing you can measure the effectiveness of any marketing tools or marketing efforts made.
Examples: Your site access rate:
E-marketing enables you to see the real numbers of people who have seen your page at the same time using electronic analysis software or other free or paid tools.
You can also see the pages they have visited, the device used and their location as well through electronic data analysis programs, the most important of which are free of charge such as Google Analytics. This technology helps you prioritize which marketing channels spend more time and less, depending on how many people these channels direct to your own site. For example, if 10% of your site's access rate is via free search, it means you need to spend some time improving search engines to increase this percentage.
In traditional marketing, it's very difficult to know how many people interacted with your brand before they interacted with salespeople or made a purchase. In e-marketing, you can identify people's attitudes and behaviors before making the final step of your purchase, which means you can make some important decisions about how to attract them to your site through the marketing process.
We call the customer's journey the best online marketing strategy, including the best tools and technologies, that enable you to track purchases from your customer's first point of contact to complete your purchase.
It also allows you to identify your trends and the ways in which the customer uses to reach your product, also helping you make the right decisions about which parts of your marketing strategy deserve a higher focus than you, and which parts of the sales cycle need to be developed.
Linking marketing and sales is very important, and according to some studies, companies with a strong sales model and strong marketing channels are achieving annual growth of 20%. Compared to a 4% drop in revenue in companies with poor connectivity. If you can improve and develop your customer's purchase by linking it to electronic technologies, this will certainly have a positive impact on your business in the near and long term.