If you are a digital marketer who wants to advance their business and marketing efforts, if you’re looking to get the best of SEO tools in 2021 using the Best SEO tools, keep reading because we’ll answer all your questions in this article.

Before we introduce you to the Best SEO reporting software for 2021, we should first tackle the most common questions about preparing SEO analytics reports. 

What exactly is an SEO monitoring tool?

A Search Engine Optimization (SEO) reporting tool is a digital framework that reports any aspect that contributes to the website’s high ranking with search engines such as Google and Bing.  It can track metrics such as keyword use, URL enforcement, connection clicks, and more.

Free analytics software 

If you cannot afford to pay, don’t worry there are several free dashboard applications for SEO monitoring that you can use, such as:

• Woorank’s SEO
• CanIRank
• Website Analysis Tool
• Seed Keywords
• The free edition of SEMRush

A marketing analysis can be created in two steps: 

• Determine which metrics are most relevant for you to do, such as conversion rate, social following, or whatever.
• Modify the current SEO/marketing dashboard to provide details for the things you want to monitor.

Why Use Google Analytics?

Google dashboard is a portal hosted by Google for monitoring website-based metrics such as: 

• session time
• pages per session
• bounce rate
• traffic source and so on

How to choose the SEO tool?

What should you look for when choosing the Best SEO reporting tool in 2021?

 This is a list of the most famous assessment criteria which you should review:

• User Interface (UI)

First Ask yourself if the user interface (UI) safe and appealing?

• Usability

 How easy is it to study and master? 

Are the company’s tech support, customer support, and tutorials any good?

• Features and functionalities

Features and functionalities include: 

• Automated reports

Are reports updated in real-time and ready to share with a single click? 

Are the reports flexible, user-friendly, and well-designed?

• Data Sources

Is it simple to use and pull data from several data sources? 

Are the most common sources pre-installed and ready for tracking? Is there one that stands out?

• Drag-and-drop data visualisations

Can you change the appearance of dashboards and presentations using simple drag-and-drop functionality?

• Rank Tracking 

Can you quickly and thoroughly monitor how you rank with SEO metrics in comparison to industry benchmarks, general averages, and competitors?

• Integrations

Is it easy to integrate with other tools? 

Are there any pre-built integrations?

The Best SEO tools in 2021

In this part, we will show you some of the best SEO reporting tool in 2021 that have a lot of value for free. 

• Google Data Studio software

Google Data Studio is a data visualization tool developed by Google.

You can use Google Data Studio to link to every source and build custom dashboards. 

For example, you can build a dashboard of your SEO traffic and conversions to see how well your content converts.

• Google Analytics Software

Google offers a variety of SEO Reporting Tools and functionality, such as Google Analytics. Though optimum use may need a premium plan, the bulk of Google Analytics SEO Reporting features are completely available for free.

Real-time activity tracking, viewer reporting, acquisition, behavior, and other personalized reporting features are among the reporting features free. 

To get started with SEO Report research on a shoestring budget, Google Analytics is a fantastic place to start.

• Link Redirect Trace software

A plugin extension that provides actionable information about:

• HTTP headers
• rel-canonicals
• robots.txt
• simple link metrics.

If you’re looking for a free tool to support you with on-page technical SEO, Link Redirect Trace software is a good choice.

• Bing Webmaster Tools

Bing still has excellent SEO traffic potential while most people overlook it, it’s a free SEO reporting tools and it provides a wealth of information, including:

• Keyword reports
• Keyword analysis
• Crawling results

• Keyword Surfer

This software provides page-based data such as:

• keyword density
• word count
• keyword count and so on

When you look for something on Google.

The traffic estimate, page traffic, and keyword count are shown right next to the headline.

• Screaming Frog software

When we talk about the best SEO reporting software in 2021 we should mention the distinguished Screaming Frog.

It has a free desktop-based crawler in addition to the premium version. It also supports up to 500 pages per crawl, which is a remarkable number for free software.

• Answer The Public Tool

SEO is intended to respond to potential leads. To do well in SEO, you must consider what your audience is eager to hear, Answer the Public provides this service for free.

Best Paid SEO reporting software in 2021

It’s now time to move on to the best paid SEO reporting software for 2021.

There are many apps, from Ahrefs to tools you may not have heard of, such as GrowthBar.

• Ahrefs

Ahrefs is the most used and easiest method for Seo agency reporting software but it is also the most costly. 

You will use Ahrefs to do everything from content difference analysis to locating long-tail keywords that your competitors rank with. They also have a YouTube video devoted to explaining the unique things you can only do with Ahrefs.

When it comes to SEO reporting tools, the most important criterion is precision. Ahrefs unquestionably has the best accuracy.

The $99 plan of Ahrefs has a keyword limit of 175 words per week, while there is a 7-day trial for only $7.

• GrowthBar tool

Growthbar is the best SEO reporting app that allows you to monitor an infinite number of keywords on its principle plan. 

Growthbar also has an AI writer driven by GPT-3, which makes it a one-of-a-kind selling point. 

The initial package costs $25 and a 5-day free trial plan.

• SEMRush

SEMRush is a very special tool for keyword analysis and role monitoring that has proven to be extremely useful in competitor research.

It has the following:

• A competitor’s discovery tool
• Devices and positions report
• Ventures combine report
• Unrestricted competitors monitoring
• A filter by SERP feature.

There is a 7-day free trial available.

• SE Ranking

SE Ranking is a robust white-label SEO monitoring platform designed for agencies. 

It has ready-made models and a drag-and-drop creator to help you design the SEO report your clients want to see it.

You will generate PDFs that include your domain and logo. You may also invite your clients to the dashboard or share a URL to the dashboard.

There is a 14-day free trial open.

• Moz Tool

Moz is an all-in-one SEO Reporting Tool that aids in the monitoring of the site’s popularity, traffic, and rating. Moz is a good choice for tracking top-priority site problems and rating through various search engines. With Moz Pro, you can access some simple SEO data as well as advanced features such as:

• Site audits
• Backlink review
• Rank monitoring
• Keyword research

Moz has many plans available, including:

• The Standard plan for $99/month
• The Medium plan for $149/month
• Large plan for $249/month 
• The Premium plan for $599/month. 

• SerpWatch

SerpWatch is an SEO monitoring tool that notifies you through Slack in 2 cases:

• If there is a significant decline in rankings
• If a keyword should be prioritized.

SerpWatch’s integrations with applications such as Zapier, Asana, Trello, and others are key differentiator it.

It also has a lovely user interface, which is uncommon among SEO software.

•  SEOSiteCheckup

SEOSiteCHECKUP is website that makes Search Engine Optimization easy.  Over 15000 webmasters trust this tool for better search engine optimization. With the help of SEO Site Checkup, one can instantly analyze SEO issues as it runs unlimited analysis on the most powerful and reliable servers. Moreover, it provides a set of SEO tools that helps you understand your website better from a search engine’s perspective. In this digital epoch, SEO Site Checkup is served in 120+ countries with reliable and authentic SEO services. The dashboards provided by SEO Site Checkup offer prompt access to reports, monitors, and analysis tools. SEO Site Checkup also offers a 14-day free trial of supercharged SEO ToolBox. So, what are you waiting for? Outrank your website’s SEO performance now!

In conclusion

The best SEO reporting software in 2021 should be able to meet the specific needs of your online company to be able to monitor and track your work. You should also base your decision on how often you will need third-party integrations and the use of other individual channels to enforce SEO.

Although you can begin with the basics. You can also use a combination of the above SEO Reporting Tools and platforms to cover the various criteria for an optimal search engine ranking.

After you looked at the most prominent tools used in making an SEO report, it is time to make a decision and choose the most suitable program for you.

Also read: 30 Essential Tools You Must Know to Start Working as a VA (Virtual Assistant)!