The digital advertising landscape for the hospitality industry is evolving rapidly, with Google’s “Performance Max for Hotels” and “Hotel Ads” being two key players. These campaign types are designed to help hoteliers maximize their online visibility and bookings, but they work in fundamentally different ways. Understanding the nuances of each can help hoteliers make informed…
In today’s digital age, having a strong online presence is vital for businesses of all sizes. With the right digital marketing strategy, businesses can reach a wider audience, build brand awareness, and ultimately, increase their revenue. However, developing an effective digital marketing strategy can be overwhelming for those who are new to the field. In…
Summary: Influencer marketing can greatly affect the success of your rewards program. Keep reading to discover the benefits of influencer rewards programs today. Drive rewards program wins by using influencer marketing campaigns. Here are three tips you can use to boost your customer loyalty program ideas. Why use influencer marketing for rewards programs this year?…
When companies think of B2B marketing strategies, direct and outbound processes come to mind. These messages are often sent directly to clients or prospects that are identified with this approach. It also needs to be compelling and persuasive enough so that your audience responds and engages with it. These strategies are indeed crucial in your…
In a world where technology is constantly evolving, you need to adapt to change if you want to stay relevant in your field continually. The most successful businesses are those that adapt to change. Keeping up with the latest tech trends and updates can be challenging, especially when managing your business and catering to customers….
SEO is a necessary pillar for successful blogging. So, which tools should bloggers use to achieve higher ranks? Google is the leading search engine today; there’s no doubt about it. Considering it holds 94% of the market share, people listen—and follow when Google puts forward its rules and algorithms. Thus, bloggers are one of the…
Making your website stand out from competition can be hard! Let us help by prioritizing what you need to do! According to a source, 55% of visitors spend less than 15 seconds on a website. With this short amount of time, you need to think of ways to stand out. Without having a solid and…
8 Reasons Why Social Media Is Important To Your Business One of the most important things your business needs is a solid social media presence. It doesn’t matter if you own a small local business or you’re a CEO of a big company. Social media, these days, is more than just a trend. It serves…
8 Important SEO KPIs You Should Be Tracking 1. Organic Sessions Organic sessions is the most important SEO KPIs, it counts the sessions that came from people who found the website when they searched for something you offer, and they found you on google without an “ad” sign next to your website. So they clicked…
A Customer Lifecycle Management (CLM Tools) strategy is essential for small and medium-sized businesses to map the customer journey. It allows them to build a plan to cater to their customers’ needs during various stages. It also helps companies retain customers, improve customer satisfaction, and encourage brand advocacy. You can measure and track these metrics…